Emap Connect has launched a dedicated sponsors portal encompassing all 17 of its trade shows to highlight the branding potential of live events.
 
The site was designed by digital agency Browser and provides a breakdown of each of the organiser’s trade shows by industry sector including Glee, Pure London, BETT, Spring Fair International (pictured) and healthcare industry exhibition, Naidex.
 
Each event page features social media links and key facts such as exhibitor and audience numbers, sector types, plus a countdown to the next show. A range of sponsorship options are also detailed such as research, experiential activity and branded content. 
 
Emap senior marketing manager Stuart Thomas said the site is designed to showcase the range of opportunities available around live events to brand agencies and marketers.
 
“We wanted to highlighted how brands can be innovative and really engage with customers at a business-to-business events,” he said. “It doesn’t have to just be about an exhibition stand or 20,000 lanyards. B2B media is a great opportunity to engage face-to-face with customers and create experiences that are a lot of fun.”
 
Emap’s live events portfolio brings more than 200,000 decision makers together annually and represent millions of pounds worth of business.
 
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