Centaur has launched a new Customer Loyalty and Motivation Show to sit underneath the Marketing Week Live umbrella in 2012.
 
The new show is supported by the UK Gift Card and Voucher Association and will bring together brand marketers and loyalty campaign specialists with suppliers of customer and employee rewards products and services. According to Centaur, the customer loyalty and motivation industry represents billions within marketing budgets.
 
“We’re striving to represent every marketing discipline whether that is through exhibitor stands or content, and customer loyalty and motivation was a part of the picture we were missing,” Centaur portfolio director Paul MacDonald told EN. “If we’re going to provide the only broad brush UK marketing event, then we need to cater for this important part of the market.”
 
Marketing Week Live is held annually in the Grand Hall at London Olympia and consists of several formerly separate shows: Data Marketing Show, Insight Show, In-Store Show and the Online Marketing Show. The Customer Loyalty and Motivation Show will be largely identical in format with its own exhibitor base, visitor promotion campaign, entrance and dedicated conference.
 
MacDonald expected a conservative 30 exhibitors this year but saw Customer Loyalty and Motivation Show growing long-term.
 
Following the successful launch of the Marketing Week Live village in 2010, he also hinted at a new-look village at the 2012 exhibition.
 
Thisyear’s Marketing Week Live ran from 29 to 30 June and reported a 26 per cent increase in visitors to nearly 13,000. MacDonald said each show grew by an average of 15 per cent year-on-year but flagged the Online Marketing Show and Data Marketing as particularly aggressive growth sectors. 
 
The next edition runs from 27 to 28 June 2012 in the Grand and West Halls at Olympia and is expected to attract 500 exhibitors.
 
“We are working with exciting new partners on how we differentiate ourselves from astandard trade show and how we then use innovative marketing techniques to promote ourselves,” MacDonald added. “It’s challenging, but we’re all about practicing what we preach.”
 
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