The National Wedding Show brand and exhibition is getting a makeover as part of a series of changes from its Spring 2012 edition.
 
Organiser Ocean Media has unveiled a new logo and is planning a fresh website and advertising campaign, which ties into several new feature areas at the Spring exhibition.
 
“At the National Wedding Show we pride ourselves on staying at the forefront of the UK wedding industry,” event director Alejandra Campos told EN. “The current branding has been in place for many years and as such we felt it was time to refresh the show to bring it more in line with current bridal trends and reflect our commitment to staying at the leading edge of the market.”
 
This commitment extends into new content. At the top of the list is a vintage area tapping into the growing vintage trend within the industry, Campos explained. The section will cover all aspects of wedding preparation, from fashion and accessories to venue styling and stationery, and will feature a classic English-styled café.
 
The London spring show is expected to attract 250 exhibitors and will include a fashion catwalk, advice sessions from the TV programme How to Look Good, Bridal Coaching from Britain’s Next Top Model judge Michele Paradise and a designer flower zone with Chambord and Champagne bar.
 
Campos said bridal bloggers Rock My Wedding, who made their debut at the autumn shows, will also host a series of seminars on wedding planning and styling. In addition, visitors to the next Wedding Show will be able to access a free visitor app for their iPhone, Android and Windows smartphones.
 
Ocean recently appointed Campos as event director of its wedding portfolio including the National Wedding Show and The Luxury Wedding Show, which was launched at the Saatchi Gallery in October.
 
The new-look National Wedding Show takes place from 24 to 26 February 2012 at London Olympia and 16 to 18 March at The NEC in Birmingham.
 
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