Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Data Manager
Wimbledon

Sales Manager
Farnborough

Sales Manager
London

Sponsorship Manager
London



Stephane Doutriaux founder of event tech company Poken tells EN how...

EN editor Jamie Wallis takes the trip up to Shropshire to have lunch...

Event manager Chris Brazier needs no wake-up call ahead of the 2015...

Exhibition News November 2014
November 2014

BBC Good Food Show Winter finds a better experience
posted on: 5/12/2011 10:13:06
bbc show

BBC Haymarket has highlighted a better visitor experience at its 21st BBC Good Food Show in Birmingham despite an expected drop in attendance.

The BBC Good Food Show Winter was held from 23 to 27 November at The NEC and attracted 80,000 attendees (pending audit) along with 400 exhibitors.

According to ABC figures, last year’s winter edition reported a total attendance of 76,601 including 72,180 visitors. However, BBC Haymarket told EN this figure failed to take into account a faulty entry scanner, which affected the overall result. She confirmed this year’s actual ticket sales were 67,238, down from last year’s 75,343.

Despite the drop, BBC Haymarket MD Laura Biggs highlighted an improved visitor experiences and its best year in terms of support from exhibitors, sponsors and editorial content with 63 culinary stars across eight stages.

 The organiser took an extra hall at The NEC to create more space and introduced additional seating areas. Divisional director Rachel Poletti-Gadd said the changes were a direct response to feedback forms.

Celebrities included Rick Stein, James Martin, John Torode, Gregg Wallace, Chris Evans, Jimmi Mistry and Cherie Lunghi. Other features included a MasterChef Experience, a larger British food showcase and guest appearances by the stars and winners of the Great British Bake Off TV programme.


“We are overwhelmed at the positive response we have had from visitors and exhibitors this year,” Poletti-Gadd continued. “Times have been difficult and it’s testament to our team that we produced one of our best ever shows.”
 
BBC Haymarket will run its first Good Food Show at the new Glow events venue at Bluewater from 12 to 15 April 2012.
 
Got a news story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
The Back to the Future theme, complete with a De Lorean DMC-12 was among the highlights at Event Supplier & Services Association’s (ESSA) G50+Conference event on 20 November.

Business Events Bournemouth has launched a new service as a single point of contact for anyone planning, running and attending a major event in the south coast resort.

Exhibition venue Peterborough Arena is set to host a new regional fundraiser Pretty Muddy next summer, run by organiser of the Race for Life events, Cancer Research UK.

The Farm Business Innovation Show, one of the world’s largest rural enterprise exhibitions, will relocate from London’s Olympia to the NEC from 11-12 November 2015.

Ex-VNU Business Publications MD Brin Bucknor has joined Mash Media to spearhead the event and publishing company's commercial development.