Sign in or Register
 
 
THE WINTER MASH-QUERADE PRESENTED BY MASH MEDIA
Register today to receive each issue absolutely FREE!


Sales Manager
London

Sponsorship Manager
London

Marketing Executive
South West, London

Sales Executive
London



Tom McInerney, director of Etherlive gives EN his cyber security top...

EN discovers Millbrook is a diverse venue with added va-va-voom. ...

David Becker, co-founder of zkipster, talks to EN about audience...

Exhibition News October 2014
October 2014

BBC Good Food Show Winter finds a better experience
posted on: 5/12/2011 10:13:06
bbc show

BBC Haymarket has highlighted a better visitor experience at its 21st BBC Good Food Show in Birmingham despite an expected drop in attendance.

The BBC Good Food Show Winter was held from 23 to 27 November at The NEC and attracted 80,000 attendees (pending audit) along with 400 exhibitors.

According to ABC figures, last year’s winter edition reported a total attendance of 76,601 including 72,180 visitors. However, BBC Haymarket told EN this figure failed to take into account a faulty entry scanner, which affected the overall result. She confirmed this year’s actual ticket sales were 67,238, down from last year’s 75,343.

Despite the drop, BBC Haymarket MD Laura Biggs highlighted an improved visitor experiences and its best year in terms of support from exhibitors, sponsors and editorial content with 63 culinary stars across eight stages.

 The organiser took an extra hall at The NEC to create more space and introduced additional seating areas. Divisional director Rachel Poletti-Gadd said the changes were a direct response to feedback forms.

Celebrities included Rick Stein, James Martin, John Torode, Gregg Wallace, Chris Evans, Jimmi Mistry and Cherie Lunghi. Other features included a MasterChef Experience, a larger British food showcase and guest appearances by the stars and winners of the Great British Bake Off TV programme.


“We are overwhelmed at the positive response we have had from visitors and exhibitors this year,” Poletti-Gadd continued. “Times have been difficult and it’s testament to our team that we produced one of our best ever shows.”
 
BBC Haymarket will run its first Good Food Show at the new Glow events venue at Bluewater from 12 to 15 April 2012.
 
Got a news story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
UBM claims good Q3 performance
posted on: 24/10/2014 14:15:23
Organiser UBM’s latest interim management statement has said growth in the events business has helped drive performance, though results will continue to be affected by currency movements.

Excel London has announced a new partnership with luggage concierge firm Portr, to deliver a new ‘premium travel experience’ for attendees visiting exhibitions hosted at the venue.

The NEC has extended its partnership with NCC Events, the exhibition arm of the National Caravan Council (NCC) to host its two exhibitions for the next three years.

Mischendahl to leave Logistik Group
posted on: 23/10/2014 12:24:23
Joint MD and Logistik Group founder, Dirk Mischendahl has revealed he is to step away from the event agency after eighteen years at the helm.

EN supports event blogging industry
posted on: 23/10/2014 11:15:14
Preparations for the second National UK Blog Awards (UKBA15) are underway, with Exhibition News as an event category sponsor.