Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Data Manager
Wimbledon

Sales Manager
Farnborough

Sales Manager
London

Sponsorship Manager
London



Stephane Doutriaux founder of event tech company Poken tells EN how...

EN editor Jamie Wallis takes the trip up to Shropshire to have lunch...

Event manager Chris Brazier needs no wake-up call ahead of the 2015...

Exhibition News November 2014
November 2014

BBC Good Food Show Winter finds a better experience
posted on: 5/12/2011 10:13:06
bbc show

BBC Haymarket has highlighted a better visitor experience at its 21st BBC Good Food Show in Birmingham despite an expected drop in attendance.

The BBC Good Food Show Winter was held from 23 to 27 November at The NEC and attracted 80,000 attendees (pending audit) along with 400 exhibitors.

According to ABC figures, last year’s winter edition reported a total attendance of 76,601 including 72,180 visitors. However, BBC Haymarket told EN this figure failed to take into account a faulty entry scanner, which affected the overall result. She confirmed this year’s actual ticket sales were 67,238, down from last year’s 75,343.

Despite the drop, BBC Haymarket MD Laura Biggs highlighted an improved visitor experiences and its best year in terms of support from exhibitors, sponsors and editorial content with 63 culinary stars across eight stages.

 The organiser took an extra hall at The NEC to create more space and introduced additional seating areas. Divisional director Rachel Poletti-Gadd said the changes were a direct response to feedback forms.

Celebrities included Rick Stein, James Martin, John Torode, Gregg Wallace, Chris Evans, Jimmi Mistry and Cherie Lunghi. Other features included a MasterChef Experience, a larger British food showcase and guest appearances by the stars and winners of the Great British Bake Off TV programme.


“We are overwhelmed at the positive response we have had from visitors and exhibitors this year,” Poletti-Gadd continued. “Times have been difficult and it’s testament to our team that we produced one of our best ever shows.”
 
BBC Haymarket will run its first Good Food Show at the new Glow events venue at Bluewater from 12 to 15 April 2012.
 
Got a news story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Media 10 has extended Manchester’s Ideal Home Show at Christmas to four days next year, following its debut on 14-16 November.

Rapid News completes Interplas acquisition
posted on: 21/11/2014 09:48:15
Niche publishing company Rapid News Communications Group has concluded its purchase of plastics industry exhibition, Interplas, from Reed Exhibitions, for an undisclosed amount.

Almost half of CEOs see internal events as a cost rather than an investment, according to the directors that work for them, revealed communications agency Involve.

Eventbrite opens Manchester office
posted on: 20/11/2014 12:53:06
Global self-service ticketing platform, Eventbrite, has expanded its UK presence with the opening of a new office in Manchester.

New show content for Naidex National
posted on: 19/11/2014 12:34:49
Show organiser i2i Events will launch new OTnews Live feature area in the College of Occupational Therapists (COT) Zone at Naidex National in 2015.