Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Sales Executive
Midlands

Sales & Project Manager
South East

Head of Shows Operations
Central, London

Sales Director
Central, London



Ian Taylor, NEC venue sales director offers some essential insight to...

EN catches up with Eventsforce CEO George Sirius as the event...

EN speaks to graphic design film industry specialists, What is Bobo,...

Exhibition News January 2015
January 2015

Interiors partners with Mary Portas and House of Fraser
posted on: 8/12/2011 12:00:07
interiors 2011

The organiser of the Interiors design trade show has inked a new partnership with House of Fraser and celebrity designer Mary Portas to provide up and coming designers with a new channel into the retail market.
 
The trio are giving 20 up and coming designers the opportunity to pitch their designs and products live at the Interiors show to head buyer of House of Fraser, Peter Cross, and representatives from Mary Portas’ company Yellow Door. The successful winner will have their products sold through the dedicated Mary Portas shop within House of Fraser stores across the country.
 
Interiors marketing manager at UBM Sam Fisher said the Mary Portas area at House of Fraser is expanding out of fashion to include homeware products and accessories and is looking to attract new designers into the retail stores. The Mary Portas shop was launched at the Oxford Street House of Fraser store in London in August. The shop is now being expanded across several of the retailer’s stores in the UK.
 
Those wanting to pitch to House and Fraser and Mary Portas have to apply by 6 January via the Interiors show website. Each of the 20 candidates chosen from that list will get up to 20 minutes to pitch live at the show.
 
“We’ve never done anything like this before – we have a new designers competition but this is a significant opportunity to have products showcased in retail stores,” Fisher said.
 
The House of Fraser/Mary Portas partnership is the one of several initiatives planned for the next edition of Interiors at The NEC from 22 to 25 January 2012.
 
Interiors is also being given new branding and will feature several fresh sections in a bid to give visitors more reasons to attend the show. Among the new areas planned is a Design Village, which will include a local pub and bespoke meeting place for visitors as well as seminar theatre and demonstration area curated by Designblock.
 
Got a news story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
ITE Group given neutral rating
posted on: 26/1/2015 10:03:15
City analysts at Westhouse Securities have downgraded international event organiser, ITE Group, to a ‘neutral’ rating, and cut profit forecasts for the year by 15 per cent.

EN unveils new Eco Award
posted on: 23/1/2015 14:28:07
Ahead of the deadline for entries for the ninth annual Exhibition News Awards, EN managing editor Jamie Wallis has spoken of the importance of the new EN Eco Award.

SECC Burns Supper success
posted on: 23/1/2015 14:13:11
The Scottish Exhibition and Conference Centre (SECC) brought a taste of all things Scottish to 220 guests, who were invited to celebrate Burns Night at the Natural History Museum on 22 January.

Survival expert Ray Mears has been axed by organiser NCC as a speaker at the caravan show, after calling motorhomes "hideous" on television.

CWM FX London Boat Show celebrates 61 years
posted on: 22/1/2015 14:21:01
The 61st CWM FX London Boat Show drew to a close on 18 January with a host of famous faces among the 92,288 visitors at Excel London.