Earls Court and Olympia (EC&O) has downplayed a special event tube service for 20 Olympia shows for the next six months after negotiations with Transport for London.
The full weekday service ended today, but between January and June two trains an hour will run off-peak to the venue. These will only be on weekdays as the full District line service will continue to operate on weekends and bank holidays.
Shows to get the skeleton tube service include the London International Horse Show on 13-19 December, the Doctor Who experience on 12-13 January and 13-14 February, and the National Wedding Show on 24 February 2012.
But EC&O Venues gave little stock to the tube service, instead urging visitors to use the Overground.
“The best way to get to Olympia is on the excellent Overground service,” said EC&O head of marketing Tom Lambregts. “It is a far more frequent service, with up to seven trains an hour.”
London Underground has also committed to improving station signage, in particular at Shepherd’s Bush and Earls Court, providing announcements on trains for travel to Olympia and delivering a travel plan for people with disabilities wanting to visit events.
Meanwhile, EC&O also announced Olympia’s redeveloped West Hall has opened as planned as a two-storey exhibition facility by adding a floor and creating links to the Grand Hall and Olympia Two behind the restored façade.
The improvements are part of a £20 million investment in Olympia by EC&O’s parent company, Capital & Counties (Capco).
EC&O Venues is set to showcase the new space next year as hosts of the 2012 Exhibition News Awards next March.
Karim Halwagi, chief executive of the Association of Event Organisers said the enhancements will help stimulate the London event market.
“The expansion of space at Olympia is a positive step for the exhibition industry as it will help both large and small shows grow,” he said. “Large shows will be able to get better utilisation and visitor flows while small shows will have more flexibility to expand.”
The shows to receive a special District Line service are:
- London International Horse Show - 13-19 Dec
- BETT 2012 – 11-13 Jan
- Doctor Who Experience 12-13 Jan, Feb 13-14
- Toy Fair 25-26 Jan
- Learning Tech Exhibition 25-26 Jan
- Cloud Expo Europe 25 Jan
- Pure Womenswear Spring 13-14 Feb
- London Investor Feb 24
- Who do you think you are! Feb 24
- The National Wedding Show 24 Feb
- Stitch & Craft 16 Mar
- Landscape 16 Mar
- Boden Sale 16 Mar
- British & International Franchise 16 Mar
- Social Media World Forum 28 Mar
- UCAS London 28-30 Mar
- Counter Terror Expo 25-26 Apr
- HRD 25-26 Apr
- Spirit of Summer 16-18 May
- Café Culture 16-17 May
- Allergy Show 18 May
- Medical Commissioning 27-28 Jun
- Marketing Week Live 27-28 Jun
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