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UK Wedding Shows to retain EventCity and Manchester Central events
posted on: 19/12/2011 09:40:20
The organiser of The UK Wedding Shows will stay at Manchester Central despite plans to launch an edition at nearby EventCity in Trafford Park in 2012.
The UK Wedding Show will debut at EventCity from 10 to 11 March, six months ahead of its 11-year-old event at Manchester Central (21-22 October 2012). Company director Bev Howard told EN there was a market for both events.
“We feel the location of EventCity will suit another Wedding Exhibition as The Trafford Centre had been hosting a smaller wedding show every year with a fashion show and this was going to cease,” she explained. “We saw this as a great opportunity to develop a bigger show within the area.
“We have no intention of moving away from Manchester Central; there is a completely different market at EventCity with huge potential to develop another successful exhibition within the North West.”
Howard expected 95 exhibitors at its first EventCity exhibition and said content highlights include three fashion shows daily, a champagne bar and bistro facilities. The organiser has also invested in a radio advertising campaign across RealFM.
“This will drive footfall and give us a lot more exposure,” Howard said. The close proximity to the Trafford Retail centre will give visitors an extra reason to attend, she added.
The UK Wedding Shows’ 2012 line-up starts at the Ricoh Arena (21-22 January) and also includes Newcastle Metro Radio Arena (28-29 January), Excel London (4-5 February), Liverpool’s Devonshire House Hotel (26 February) and St Georges Hall (22-23 September), Harrogate International Centre (29-30 September) and Newcastle Racecourse (7 October).
Howard said the organiser is continually looking for suitable venues/locations to host exhibitions and hinted more exhibitions are on the cards. Details will be released in the New Year, she said.
Exhibition research provider Explori has signed a global deal with exhibition organiser ITE to provide performance benchmarking and research services across its worldwide portfolio of events and exhibitions.