As a long-term advocate of sustainable travel, her achievements include creating World Responsible Tourism day in 2008, after which she was awarded Shine Woman of the Year. She was also responsible for creating the Ministers Summit.
In 1998, Jeffery founded Just a Drop water aid charity as a way to encourage travel and tourism companies to give back to the world in which the industry operated by helping reduce child mortality caused by unsafe water.
Jeffery also helped to launch the Arabian Travel Market in 1992 and was among 984 people who were recommended to the Queen for inclusion in the 2012 New Year Honour list.
Executive Head Chef of the NEC Group Birmingham, Paul Gould has also received an OBE for services to hospitality.
Gould has spent over 35 years with Amadeus, the venue’s in house catering arm. He is responsible for catering for over 900 events a year and for feeding 4.1m visitors. He is also the only chef in Great Britain to hold a Gold title at: The World Culinary Olympics, The Banqueting Chef of the Year Award, The Grand Prix D’Honneur and The Arthur Hope Trophy at the British Cookery Open Championships.
Also on the list was Brian Adam Hugh Callaghan, Chairman of the Callaghan Group in Gibraltar, who received an MBE for services to Chess and Tourism; Jonathan Jones, Director of Tourism and Marketing for the Welsh Government, who received a CBE for services to Tourism in Northern Ireland and Maurice Victor Laws, a catering consultant received an MBE for his services to the UK Hospitality Sector.
VisitBritain is set to resume responsibility for international business events promotion as part of the recommendations emerging from the government’s Triennial Review of VisitBritian and VisitEngland.