Melville Exhibition and Event Services has launched a smartphone and tablet application (app) for events and exhibitions.
The contractor says following extensive research into existing applications, Melville designed the cross-platform app to be suitable for all current smartphones and tablets. The app is based upon a “tried and tested model” that has been used at a number of large events in North America.
“The app includes an interactive map of exhibitors and content schedules, real-time show alerts and uploading of marketing material for exhibitors and a host of other features,” says Melville's Chief Information Officer Glenn Batty. “Because our app is based upon an existing model, we are benefiting from the technology and market knowledge that has seen the app successfully deployed in the US.”
“The app has already generated interest from organisers who recognise that it offers tremendous synergies when combined with Melville's registration and lead capture services. It can provide the visitor, exhibitor and organiser with demonstrable return on investment,” adds Batty.
The app is available to organisers as part of an integrated service package or on a standalone basis, and it is suitable for events of all sizes.
Melville Exhibition and Event Services, part of the GES Global Network, is a turnkey exhibition and event supplier with offices in Birmingham, London, Manchester, Coventry, Glasgow, Germany, Abu Dhabi and Dubai.
Melville provides a wide range of event services, including stand design and build, electrical installations including theatrical lighting, graphic services, logistics, furniture hire, floor coverings, venue services, data and registration and floor planning services.
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