Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!


Senior Recruitment Consultant
Hertfordshire

Business Development Manager
London

Head of Sales and Events
Harrogate International Centre

Event Manager
Nottingham



EN Race Day debate to tackle free content...

Garry Tyson scooped the gong for Best Organiser Salesperson at this...

“North West must stand united”...

Exhibition News September 2014
September 2014

Software launch from SO Group shows expo hotspots
posted on: 9/1/2012 12:51:41
iphone technology

SO Group has launched new software to allow organisers to access real-time statistics on various elements of a show.
 
The technology will be premiered at the educational technology BETT Show from 11 to 14 January at Olympia.
 
“VisitIntelligence has been designed with the organiser in mind,” said Jamie Vaughan of SO Visit. “The information provided includes lead volumes, demographical breakdowns and hot spots of activity.
 
“In real time this enables the organiser to understand the dynamics of their event and even make judgments during the show to improve things like signage and lighting to aid the flow of visitors.”
 
SO Group recently added new live marketing division SO Live to its portfolio.
 
Any news? Contact exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
AEV happy with progress
posted on: 19/9/2014 14:07:46
The Association of Event Venues (AEV) chairman Nigel Nathan (pictured) said 2014 was “a very strong 12 months” at its latest AGM.

ICC Birmingham grows technical events team
posted on: 19/9/2014 12:48:10
The International Convention Centre (ICC) Birmingham, part of the NEC Group, has appointed two new technical event managers.

Britain for Events has revealed the second week of October will highlight exhibitions and experiential events as part of its campaign for National Events Month.

AEO launches Enterprise Forum
posted on: 18/9/2014 11:46:06
The Association of Event Organisers (AEO) has launched a new one-day event to help smaller firms grow their business.

UBM confirms Advanstar talks
posted on: 18/9/2014 10:42:10
UBM has confirmed it is in discussions to acquire Advanstar, a privately held US trade show organiser.