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SOFTWARE LAUNCH FROM SO GROUP SHOWS EXPO HOTSPOTS

posted on: 9/1/2012 12:51:41

SO Group has launched new software to allow organisers to access real-time statistics on various elements of a show.

The technology will be premiered at the educational technology BETT Show from 11 to 14 January at Olympia.

“VisitIntelligence has been designed with the organiser in mind,” said Jamie Vaughan of SO Visit. “The information provided includes lead volumes, demographical breakdowns and hot spots of activity.

“In real time this enables the organiser to understand the dynamics of their event and even make judgments during the show to improve things like signage and lighting to aid the flow of visitors.”

SO Group recently added new live marketing division SO Live to its portfolio.

Any news? Contact exhibitionnews@mashmedia.net

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