Sign in or Register | Newsletter

Register today to receive each issue absolutely FREE!

Account Manager
North Warwickshire

Business Development Manager, Events & Exhibitions
Huddersfield, Yorkshire

Conference Sales Co-ordinator
Central, London

Sales Executive / Manager
Manchester Square, London

Sales Academy

Production Controller

From ballet, scotch eggs to working with the Top Gear gang, Chris...

Are we a sales or marketing led industry? Members of the EN30/30 give...

David Epstein, content marketing manager at event management platform...

The registration process for your event is critically important, EN...

AMR International helps clients build business strategies for...

Simon Berger, founder of IM2 Group and co-founder of Millennial...

Exhibition News November 2015
November 2015

Read it online
now for free!

EcoVelocity moves to Excel London
posted on: 12/1/2012 10:26:53
ecovelocity 2011

Low-carbon motor show EcoVelocity will relocate to Excel London in an earlier timeslot for its second annual edition this year.
The consumer show, which was organised several former individuals behind the British International Motor Show in conjunction with London newspaper Metro, debuted at Battersea Power Station from 8 to 11 September 2011. The second edition will now switch to east London from 10 to 13 May.
MD of organiser IGME Giles Brown said relocating to a world-class venue such as Excel will allow the show to grow as well as introduce more test drive opportunities, which were at full capacity during the launch event. Brown was one of the organisers behind the British International Motor Show, which was officially cancelled in 2010 and last ran in 2008.
“Excel is an outstanding venue, and with nearly 500,000 attending the British Motor Show in 2008, we know how popular it was with both the industry and general public,” Brown said. The new dates will also open up new marketing opportunities, he said. “We looked very carefully at dates for the event and concluded that we didn’t want to lose our marketing messages alongside the Olympics, and decided that May would be a great time for the event.”
Although the first show was originally expected to attract 20,000 visitors, actual attendance stood at 7,000. At the time, Brown admitted the organiser’s forecasts had been too high but praised the quality of those who attended.
“EcoVelocity got off to a fabulous start at Battersea Power Station, and really stood out from other car events,” Brown continued. “The show featured 17 of the leading low carbon automotive brands and a staggering 7,000 test drives were taken during the event by enthusiastic show visitors.”
Brown also confirmed EcoVelocity’s relationship with Metro will also continue for this year’s show and highlighted the newspaper’s strong urban readership as a core audience for his event.  
“The link with EcoVelocity significantly strengthened our relationships with readers and car manufacturers and we look forward to supporting the event again in 2012, which looks set to be a bigger and improved event,” Metro executive director for sales and commercial development Grant Woodthorpe said.
EcoVelocity 2012 will feature electric, hybrid and very low-carbon derivatives and allow visitors to test drive vehicles on a special test drive circuit.
Got a news story for Exhibition News? Email the editor:

Share article:

Would you like to Leave a Comment?


Rugby Expo to relocate to Ricoh Arena in 2016
posted on: 26/11/2015 16:42:17
Organiser of Rugby Expo has secured a new long-term partnership with Wasps Rugby Club that will see the event move to the Ricoh Arena in 2016.

Reed Exhibitions acquires Legend Exhibitions
posted on: 26/11/2015 11:23:36
Reed Exhibitions has announced the acquisition of Legend Exhibitions, organiser of a portfolio of retail technology and retail design events, for an undisclosed sum.

Millennials have said big ticket events are the shape of the future, according to a study launched at the Host Cities 2015 summit in Dubai.

Event agency Sledge has announced a strategy to reposition itself as a ‘perception changing, large-scale corporate and public events’ agency.

Stamford Bridge to host Kickback Chelsea event
posted on: 24/11/2015 13:58:58
Kickback Chelsea, an exhibition of custom and handcrafted motorcycle has chosen to host its first in a three-part series at Stamford Bridge for the first time this December.