Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Cranmore Park is setting its sights high to become a national brand....

As the event technology industry is rapidly transitioning to mobile,...

Meenal Ashtikar, head of customer insight and analytics at Acrotrend,...

Exhibition News February 2015
February 2015

Boat and Outdoor Show organisers report mixed Excel results
posted on: 24/1/2012 11:02:45
boat show

The two organisers behind the co-located London Boat, Bike, Outdoors and Active Travel Shows have reported mixed results from this year’s co-located events.
 
National Boat Shows reported a six per cent drop in attendance year-on-year, with 102,841 visitor (unaudited) attending specifically for the London Boat Show. The show ran from 6 to 15 January and was opened by TV reality star Tamara Ecclestone.
 
While noting the drop, NBS MD Murray Ellis was still pleased with overall attendance in the face of a difficult financial climate and pointed out the result was just ahead of 2010 visitor numbers.
 
“We have worked extremely hard to create a 10-day event that our exhibitors would be proud of and that meets visitors’ expectations,” Ellis said. “We acknowledge that numbers are down, which is a disappointment, but we are pleased with the high quality of visitors and reflective sales.”
 
In contrast, VOS Media reported a five per cent year-on-year rise to its collection of consumer shows to 31,912 (unaudited). These ran from 12 to 15 January and included the Outdoors Show, second annual London Bike Show and the debut Active Travel Show.
 
This is the second year VOS and NBS have joined forces as part of a three-year co-location agreement. In total, 134,753 visitors travelled to Excel for one or more of the shows this year.
 
More detailed visitor analysis is now being conducted, but show director Geraldine Reeve was pleased with the top-line figures and exhibitor feedback. She claimed the London Bike Show had cemented its position with the cycling industry and said VOS had built up strong relationships with the likes of Future Publishing and its cycling portfolio, as well as key distributors.
 
“We’re extremely passionate about cycling and we’re delighted to be creating a very exciting event for the industry,” Reeve said. “We’ve already started planning for the 2013 show and we’re very confident the show will be bigger and better again.
 
“As cycling continue to grow within the UK we’re determined to keep improving the show to underpin the UK’s cycling industry.”
 
VOS claimed to have achieved a 70 per cent rebooking rate on its launch Bike and Outdoors Shows in 2011.
 
Got a news story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Excel unveils £15m project with Compass Group
posted on: 27/2/2015 14:35:24
Excel London has announced a new 10-year partnership with the Sports, Leisure and Hospitality sector of Compass Group UK & Ireland.

MPI appoints new chief operations officer
posted on: 27/2/2015 12:38:18
Meeting Professionals International (MPI) has appointed Michael Woody as its new chief operations officer, effective from 23 March.

Confex celebrates significant growth
posted on: 27/2/2015 12:27:13
International Confex, the premier exhibition for the UK events industry, has reported its most successful event to date under organiser Mash Media, growing its attendance by over a fifth.

Business Travel Show attracts 15% visitor rise
posted on: 27/2/2015 10:28:27
Organiser of the Business Travel Show has revealed its 21st edition attracted a 15 per cent increase in visitors on 24-25 February.

The World Travel Market Portfolio has revealed its four events facilitated almost US$7bn (£4.5bn) in travel and tourism deals in 2014.