Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Data Manager
Wimbledon

Sales Manager
Farnborough

Sales Manager
London

Sponsorship Manager
London



Stephane Doutriaux founder of event tech company Poken tells EN how...

EN editor Jamie Wallis takes the trip up to Shropshire to have lunch...

Event manager Chris Brazier needs no wake-up call ahead of the 2015...

Exhibition News November 2014
November 2014

Boat and Outdoor Show organisers report mixed Excel results
posted on: 24/1/2012 11:02:45
boat show

The two organisers behind the co-located London Boat, Bike, Outdoors and Active Travel Shows have reported mixed results from this year’s co-located events.
 
National Boat Shows reported a six per cent drop in attendance year-on-year, with 102,841 visitor (unaudited) attending specifically for the London Boat Show. The show ran from 6 to 15 January and was opened by TV reality star Tamara Ecclestone.
 
While noting the drop, NBS MD Murray Ellis was still pleased with overall attendance in the face of a difficult financial climate and pointed out the result was just ahead of 2010 visitor numbers.
 
“We have worked extremely hard to create a 10-day event that our exhibitors would be proud of and that meets visitors’ expectations,” Ellis said. “We acknowledge that numbers are down, which is a disappointment, but we are pleased with the high quality of visitors and reflective sales.”
 
In contrast, VOS Media reported a five per cent year-on-year rise to its collection of consumer shows to 31,912 (unaudited). These ran from 12 to 15 January and included the Outdoors Show, second annual London Bike Show and the debut Active Travel Show.
 
This is the second year VOS and NBS have joined forces as part of a three-year co-location agreement. In total, 134,753 visitors travelled to Excel for one or more of the shows this year.
 
More detailed visitor analysis is now being conducted, but show director Geraldine Reeve was pleased with the top-line figures and exhibitor feedback. She claimed the London Bike Show had cemented its position with the cycling industry and said VOS had built up strong relationships with the likes of Future Publishing and its cycling portfolio, as well as key distributors.
 
“We’re extremely passionate about cycling and we’re delighted to be creating a very exciting event for the industry,” Reeve said. “We’ve already started planning for the 2013 show and we’re very confident the show will be bigger and better again.
 
“As cycling continue to grow within the UK we’re determined to keep improving the show to underpin the UK’s cycling industry.”
 
VOS claimed to have achieved a 70 per cent rebooking rate on its launch Bike and Outdoors Shows in 2011.
 
Got a news story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Knitting & Stitching Show sees 6% visitor rise
posted on: 28/11/2014 16:29:05
Harrogate International Centre (HIC) played host to the biggest Knitting & Stitching Show yet with more than 22,000 visitors, said organiser Upper Street Events.

The Business Visits & Events Partnership (BVEP) is urging the events industry to respond to a survey into how the government can support specific events to help the industry grow.

St Ives Group launches new events agency
posted on: 28/11/2014 15:28:19
The St Ives Group’s Service Graphics print division has launched Service Events & Exhibitions (SEE), a full service meetings, events and experiential agency.

The Back to the Future theme, complete with a De Lorean DMC-12 was among the highlights at Event Supplier & Services Association’s (ESSA) G50+Conference event on 20 November.

Business Events Bournemouth has launched a new service as a single point of contact for anyone planning, running and attending a major event in the south coast resort.