Key features at this year’s trade show include the debut Venue UK Show, which features 40 exhibitors, as well as an expanded Access All Areas sessions programme, Igloo Technology Theatre and the first Event Production Awards.
“The timing of the show in the trade show calendar and the significance of 2012 to the UK event industry have combined with the quality of exhibitors and buyers to give us all the ingredients for our biggest and best show to date,” event manager Sarah Brownlee said.
The Event Production and UK Venue Shows run until 2 February at Olympia.
UBM has moved a step closer towards the acquisition of US organiser Advanstar.
The American firm, valued at US$972 million (£599 million) specialises in fashion, licensing, life sciences and powersports events.
John Sharkey, former Group CEO of the Scottish Exhibition and Conference Centre in Glasgow, is to become executive vice-president, European Operations of SMG, global provider of management services to more than 230 public assembly facilities, including ex