Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Sales Executive
Midlands

Sales & Project Manager
South East

Head of Shows Operations
Central, London

Sales Director
Central, London



EN catches up with Eventsforce CEO George Sirius as the event...

EN speaks to graphic design film industry specialists, What is Bobo,...

JMT Indisplay is a specialist provider of designer furniture and...

Exhibition News January 2015
January 2015

Business Travel Show builds exhibitor base at Earls Court
posted on: 10/2/2012 11:27:20
centre stage business travel show

Centaur Exhibitions’ 2012 Business Travel Show (BTS) at Earls Court attracted 197 exhibitors, up from 134 in 2011.

Show director David Chapple claimed its exhibitor numbers were double those for nearest competitor show, Business Travel Market. The exhibition was held from 7 to 8 February.

Among the changes made to this year’s BTS were a decision to strip out the meetings element, leaving a show concentrated four square on business travel. “We found that procurement of bedrooms is really the only touching point between those two sectors,” Chapple said. “The corporate travel buyer is our bullseye visitor.”

Chapple also noted the success of the exclusive masterclass sessions for buyers. With ex-Reed Travel Exhibitions Paul Kennedy, MBE, advising on show strategy, the show had put together a programme combining hosted buyers and executive buyers for around 500.

“Many buyers do not want to be hosted, but see the value in participating in the meetings diary and Masterclass sessions,” Chapple continued.

“We’ve taken a show that was on its knees four years ago and this year moved it four rungs up the ladder, partly thanks toover £300,000 worth of investment in the show across the board.”

BTS attracted 29 partners including associations ITM, GBTA and HSMAI. Centaur said it plans to remain at Earls Court for the foreseeable future despite uncertainty around the venue’s future.

“We will definitely be back in 2013 and possibly 2014, but if not, then at Olympia,” said Chapple. He ruled out a move to Excel, home of the BTM event, which was acquired by Reed Travel Exhibitions in November.
 
Got a news story for EN? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
EN unveils new Eco Award
posted on: 23/1/2015 14:28:07
Ahead of the deadline for entries for the ninth annual Exhibition News Awards, EN managing editor Jamie Wallis has spoken of the importance of the new EN Eco Award.

SECC Burns Supper success
posted on: 23/1/2015 14:13:11
The Scottish Exhibition and Conference Centre (SECC) brought a taste of all things Scottish to 220 guests, who were invited to celebrate Burns Night at the Natural History Museum on 22 January.

Survival expert Ray Mears has been axed by organiser NCC as a speaker at the caravan show, after calling motorhomes "hideous" on television.

CWM FX London Boat Show celebrates 61 years
posted on: 22/1/2015 14:21:01
The 61st CWM FX London Boat Show drew to a close on 18 January with a host of famous faces among the 92,288 visitors at Excel London.

Event Tech Lab debuts at Google Campus
posted on: 22/1/2015 14:15:25
More than 100 event professionals descended on Google Campus on 20 January for the launch of Event Tech Lab.