Sign in or Register | Newsletter

Register today to receive each issue absolutely FREE!

Account Manager
North Warwickshire

Business Development Manager, Events & Exhibitions
Huddersfield, Yorkshire

Conference Sales Co-ordinator
Central, London

Sales Executive / Manager
Manchester Square, London

Sales Academy

Production Controller

From ballet, scotch eggs to working with the Top Gear gang, Chris...

Are we a sales or marketing led industry? Members of the EN30/30 give...

David Epstein, content marketing manager at event management platform...

The registration process for your event is critically important, EN...

AMR International helps clients build business strategies for...

Simon Berger, founder of IM2 Group and co-founder of Millennial...

Exhibition News November 2015
November 2015

Read it online
now for free!

Business Travel Show builds exhibitor base at Earls Court
posted on: 10/2/2012 11:27:20
centre stage business travel show

Centaur Exhibitions’ 2012 Business Travel Show (BTS) at Earls Court attracted 197 exhibitors, up from 134 in 2011.

Show director David Chapple claimed its exhibitor numbers were double those for nearest competitor show, Business Travel Market. The exhibition was held from 7 to 8 February.

Among the changes made to this year’s BTS were a decision to strip out the meetings element, leaving a show concentrated four square on business travel. “We found that procurement of bedrooms is really the only touching point between those two sectors,” Chapple said. “The corporate travel buyer is our bullseye visitor.”

Chapple also noted the success of the exclusive masterclass sessions for buyers. With ex-Reed Travel Exhibitions Paul Kennedy, MBE, advising on show strategy, the show had put together a programme combining hosted buyers and executive buyers for around 500.

“Many buyers do not want to be hosted, but see the value in participating in the meetings diary and Masterclass sessions,” Chapple continued.

“We’ve taken a show that was on its knees four years ago and this year moved it four rungs up the ladder, partly thanks toover £300,000 worth of investment in the show across the board.”

BTS attracted 29 partners including associations ITM, GBTA and HSMAI. Centaur said it plans to remain at Earls Court for the foreseeable future despite uncertainty around the venue’s future.

“We will definitely be back in 2013 and possibly 2014, but if not, then at Olympia,” said Chapple. He ruled out a move to Excel, home of the BTM event, which was acquired by Reed Travel Exhibitions in November.
Got a news story for EN? Email us:

Share article:

Would you like to Leave a Comment?


Rugby Expo to relocate to Ricoh Arena in 2016
posted on: 26/11/2015 16:42:17
Organiser of Rugby Expo has secured a new long-term partnership with Wasps Rugby Club that will see the event move to the Ricoh Arena in 2016.

Reed Exhibitions acquires Legend Exhibitions
posted on: 26/11/2015 11:23:36
Reed Exhibitions has announced the acquisition of Legend Exhibitions, organiser of a portfolio of retail technology and retail design events, for an undisclosed sum.

Millennials have said big ticket events are the shape of the future, according to a study launched at the Host Cities 2015 summit in Dubai.

Event agency Sledge has announced a strategy to reposition itself as a ‘perception changing, large-scale corporate and public events’ agency.

Stamford Bridge to host Kickback Chelsea event
posted on: 24/11/2015 13:58:58
Kickback Chelsea, an exhibition of custom and handcrafted motorcycle has chosen to host its first in a three-part series at Stamford Bridge for the first time this December.