Sign in or Register | Newsletter

Register today to receive each issue absolutely FREE!

Account Manager
North Warwickshire

Business Development Manager, Events & Exhibitions
Huddersfield, Yorkshire

Conference Sales Co-ordinator
Central, London

Sales Executive / Manager
Manchester Square, London

Sales Academy

Production Controller

From ballet, scotch eggs to working with the Top Gear gang, Chris...

Are we a sales or marketing led industry? Members of the EN30/30 give...

David Epstein, content marketing manager at event management platform...

The registration process for your event is critically important, EN...

AMR International helps clients build business strategies for...

Simon Berger, founder of IM2 Group and co-founder of Millennial...

Exhibition News November 2015
November 2015

Read it online
now for free!

Event Production and UK Venue Shows report visitor result
posted on: 15/2/2012 12:50:19
event production show 2012

Ocean Media Group’s Event Production Show and co-located UK Venue Show at Olympia have reported a nine per cent increase in total attendance.
The two shows attracted 3,946 attendees (unaudited) from 1 to 2 February, compared to last year’s 3,612. The end result is below the more than the initial 5,000 visitors predicted in the lead-up to the show and as a result of the addition of the launch UK Venue Show.
Event Production Show event manager Sarah Brownlee said Ocean’s initial expectation, when it incorporated the UK Venue Show, was to see an incremental rise in the event’s footfall. The show reported an eight per cent year-on-year increase on its first day with 2,276 visitors and secured 250 exhibitors including 90 new companies.
“We recognised from the outset that the event has a finite market and were keen to maintain the quality and targeted nature of our buyers,” she said. “This tactic has been proven and demonstrated by the quality of enquiries that exhibitors received across the shows.
“Bearing in mind the tough trading conditions and witnessing other exhibitions registering lower attendee numbers, and in some cases merging, we are pleased to see an increase of nine per cent in visitor numbers, which underlines that the show is correctly positioned.”     
According to UK Venue Show exhibition director Tanya Cohen, the launch event met its objective to provide a focused venues exhibition for the corporate events industry. She also pointed to a strong representation of buyers present with budgets in excess of £1m.
“The event attracts a targeted audience whose events tend to be on a much larger scale and more diverse than the smaller meetings and conferences,” Cohen stated. “It would be fair to say that the value of one enquiry at the UK Venue Show has the potential to be up to 10 times more than an enquiry at other more generalist exhibitions.”
In a previous interview with EN, Cohen said the UK Venue show was welcomed by boutique and independent venues as a new platform to reach the events market but confirmed tight budgets were a challenge to stand sales.
Got a news story for Exhibition News? Email us:

Share article:

Would you like to Leave a Comment?


Explori strikes major US deal
posted on: 27/11/2015 15:27:12
Global exhibition research provider Explori has partnered with US-based research consultancy Exhibit Surveys.

Confex to inspire industry with UK Events Week
posted on: 27/11/2015 10:31:35
Mash Media, the organiser of International Confex are set to light up the events industry next spring with the launch of UK Events Week.

Nominations now open for 10th ENAs
posted on: 27/11/2015 09:21:25
The tenth Exhibition News Awards have officially opened nominations, ahead of the event on 28 April 2016.

Rugby Expo to relocate to Ricoh Arena in 2016
posted on: 26/11/2015 16:42:17
Organiser of Rugby Expo has secured a new long-term partnership with Wasps Rugby Club that will see the event move to the Ricoh Arena in 2016.

Reed Exhibitions acquires Legend Exhibitions
posted on: 26/11/2015 11:23:36
Reed Exhibitions has announced the acquisition of Legend Exhibitions, organiser of a portfolio of retail technology and retail design events, for an undisclosed sum.