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Event Production and UK Venue Shows report visitor result
posted on: 15/2/2012 12:50:19
Ocean Media Group’s Event Production Show and co-located UK Venue Show at Olympia have reported a nine per cent increase in total attendance.
The two shows attracted 3,946 attendees (unaudited) from 1 to 2 February, compared to last year’s 3,612. The end result is below the more than the initial 5,000 visitors predicted in the lead-up to the show and as a result of the addition of the launch UK Venue Show.
Event Production Show event manager Sarah Brownlee said Ocean’s initial expectation, when it incorporated the UK Venue Show, was to see an incremental rise in the event’s footfall. The show reported an eight per cent year-on-year increase on its first day with 2,276 visitors and secured 250 exhibitors including 90 new companies.
“We recognised from the outset that the event has a finite market and were keen to maintain the quality and targeted nature of our buyers,” she said. “This tactic has been proven and demonstrated by the quality of enquiries that exhibitors received across the shows.
“Bearing in mind the tough trading conditions and witnessing other exhibitions registering lower attendee numbers, and in some cases merging, we are pleased to see an increase of nine per cent in visitor numbers, which underlines that the show is correctly positioned.”
According to UK Venue Show exhibition director Tanya Cohen, the launch event met its objective to provide a focused venues exhibition for the corporate events industry. She also pointed to a strong representation of buyers present with budgets in excess of £1m.
“The event attracts a targeted audience whose events tend to be on a much larger scale and more diverse than the smaller meetings and conferences,” Cohen stated. “It would be fair to say that the value of one enquiry at the UK Venue Show has the potential to be up to 10 times more than an enquiry at other more generalist exhibitions.”
In a previous interview with EN, Cohen said the UK Venue show was welcomed by boutique and independent venues as a new platform to reach the events market but confirmed tight budgets were a challenge to stand sales.
The Association of Event Organisers (AEO), Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA) have joined together to launch a three-year research study into the UK exhibitions and live events sector.