Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!




EN Race Day debate to tackle free content...

Garry Tyson scooped the gong for Best Organiser Salesperson at this...

“North West must stand united”...

Exhibition News September 2014
September 2014

Event Production and UK Venue Shows report visitor result
posted on: 15/2/2012 12:50:19
event production show 2012

Ocean Media Group’s Event Production Show and co-located UK Venue Show at Olympia have reported a nine per cent increase in total attendance.
 
The two shows attracted 3,946 attendees (unaudited) from 1 to 2 February, compared to last year’s 3,612. The end result is below the more than the initial 5,000 visitors predicted in the lead-up to the show and as a result of the addition of the launch UK Venue Show.
 
Event Production Show event manager Sarah Brownlee said Ocean’s initial expectation, when it incorporated the UK Venue Show, was to see an incremental rise in the event’s footfall. The show reported an eight per cent year-on-year increase on its first day with 2,276 visitors and secured 250 exhibitors including 90 new companies.
 
“We recognised from the outset that the event has a finite market and were keen to maintain the quality and targeted nature of our buyers,” she said. “This tactic has been proven and demonstrated by the quality of enquiries that exhibitors received across the shows.
 
“Bearing in mind the tough trading conditions and witnessing other exhibitions registering lower attendee numbers, and in some cases merging, we are pleased to see an increase of nine per cent in visitor numbers, which underlines that the show is correctly positioned.”     
 
According to UK Venue Show exhibition director Tanya Cohen, the launch event met its objective to provide a focused venues exhibition for the corporate events industry. She also pointed to a strong representation of buyers present with budgets in excess of £1m.
 
“The event attracts a targeted audience whose events tend to be on a much larger scale and more diverse than the smaller meetings and conferences,” Cohen stated. “It would be fair to say that the value of one enquiry at the UK Venue Show has the potential to be up to 10 times more than an enquiry at other more generalist exhibitions.”
 
In a previous interview with EN, Cohen said the UK Venue show was welcomed by boutique and independent venues as a new platform to reach the events market but confirmed tight budgets were a challenge to stand sales.
 
Got a news story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
AECC again secures gold green tourism award
posted on: 22/9/2014 16:53:03
Aberdeen Exhibition and Conference Centre (AECC) has retained Gold accreditation from the Green Tourism Programme following a recent audit.

lunch! to feature 300 exhibitors
posted on: 22/9/2014 16:17:10
Diversified’s lunch! show for the £14.9bn UK market is expecting 6,000 attendees and 300 exhibitors ahead of its opening at the Business Design Centre in London on 23 September.

Dallas to join EICC as new chief exec
posted on: 22/9/2014 16:09:03
Marshall Dallas has been appointed as the new chief executive of the Edinburgh International Conference Centre (EICC). He joins the company on 1 October succeeding Hans H Rissmann who has held the role for 21 years.

EPS 2015 “ahead of target”
posted on: 22/9/2014 11:37:41
With just five months to go until the doors open on the 2015 Event Production Show, organiser Mash Media has confirmed stand sales are going well.

AEV happy with progress
posted on: 19/9/2014 14:07:46
The Association of Event Venues (AEV) chairman Nigel Nathan (pictured) said 2014 was “a very strong 12 months” at its latest AGM.