UBM says the smartphone and tablet computer app, which will be fully branded as UBM and International Confex 2012, will help and inform visitors before, during and after the event, and will also “maximise marketing opportunities for exhibitors”.
The app from Melville Data Services works across all major smartphone and tablet computer platforms including Apple’s iPhone and iPad, Blackberry smartphones and Android devices, and it can be downloaded from online app stores.
Visitors can use the Melville Follow Me App to plan their visit and schedule meetings with its integrated and personalised event calendar, and use the interactive floorplan to plot their routes around the event and mark individual exhibition stands.
The app connects to LinkedIn and other social networks, helping with networking at the event. App content is constantly updated and includes the latest show news, pre-show bulletins, reports from the show, post-show materials and RSS feeds. The app also includes an exhibitor catalogue.
Visitors can download exhibitor documentation into a virtual briefcase.
The Melville Follow Me App works as a standalone application and can run ‘native’ so that it can be used even when there is no phone or Wi-Fi signal within the exhibition hall. The app automatically updates itself when it detects a signal.
“The adoption of our app at Confex has also given us the opportunity to showcase it live at a busy and thriving show to exhibitors and event organisers alike,” says Melville Chief Information Officer Glenn Batty.
International Confex 2012 will be held at Excel London, 6-8 March 2012.