Sign in or Register
 
 
Register today to receive each issue absolutely FREE!




EN discovers Millbrook is a diverse venue with added va-va-voom. ...

David Becker, co-founder of zkipster, talks to EN about audience...

Networking is one of the most important tools that a start-up...

EN sits in and takes notes on how our industry can energise exhibitor...

Exhibition News October 2014
October 2014

Confex enlists Melville Follow Me app
posted on: 28/2/2012 12:31:41
Melville follow me confex app

The organiser for International Confex meetings and events industry tradeshow, UBM, has chosen to license the Melville Follow Me smartphone app for its visitors attending the show.
 
UBM says the smartphone and tablet computer app, which will be fully branded as UBM and International Confex 2012, will help and inform visitors before, during and after the event, and will also “maximise marketing opportunities for exhibitors”.
 
The app from Melville Data Services works across all major smartphone and tablet computer platforms including Apple’s iPhone and iPad, Blackberry smartphones and Android devices, and it can be downloaded from online app stores.
 
Visitors can use the Melville Follow Me App to plan their visit and schedule meetings with its integrated and personalised event calendar, and use the interactive floorplan to plot their routes around the event and mark individual exhibition stands.
 
The app connects to LinkedIn and other social networks, helping with networking at the event. App content is constantly updated and includes the latest show news, pre-show bulletins, reports from the show, post-show materials and RSS feeds. The app also includes an exhibitor catalogue.
 
Visitors can download exhibitor documentation into a virtual briefcase.
 
The Melville Follow Me App works as a standalone application and can run ‘native’ so that it can be used even when there is no phone or Wi-Fi signal within the exhibition hall. The app automatically updates itself when it detects a signal.
 
“The adoption of our app at Confex has also given us the opportunity to showcase it live at a busy and thriving show to exhibitors and event organisers alike,” says Melville Chief Information Officer Glenn Batty.
 
International Confex 2012 will be held at Excel London, 6-8 March 2012.
 
Any exhibition-related news? Email exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Euro Bus Expo 2014 prepares for NEC return
posted on: 20/10/2014 10:47:14
Diversified Communications UK is gearing up for its first biennial trade show for the bus and coach industry, Euro Bus Expo 2014 at The NEC on 4-6 November.

More than 350 alpacas are set to take over the halls of the Ricoh Arena at The British Alpaca Futurity in 2015.

Exhibition News has teamed up with event and media insight specialist Vivid Interface to launch a survey on the views of events professionals about contractors.

MCM Expo prepares for a record London return
posted on: 17/10/2014 10:00:17
Harry Potter and Horns star Daniel Radcliffe and the cast of the Mighty Morphin Power Rangers are among the lineup of special guests at MCM London Comic Con which starts on 24 October.

Stoneleigh Park welcomed more than 2,000 visitors from the bioenergy and renewable energy generation community at this year’s Nextgen event.