Sign in or Register
 
 
THE WINTER MASH-QUERADE PRESENTED BY MASH MEDIA
Register today to receive each issue absolutely FREE!


Sales Manager
London

Sponsorship Manager
London

Marketing Executive
South West, London

Sales Executive
London



Tom McInerney, director of Etherlive gives EN his cyber security top...

EN discovers Millbrook is a diverse venue with added va-va-voom. ...

David Becker, co-founder of zkipster, talks to EN about audience...

Exhibition News October 2014
October 2014

Confex enlists Melville Follow Me app
posted on: 28/2/2012 12:31:41
Melville follow me confex app

The organiser for International Confex meetings and events industry tradeshow, UBM, has chosen to license the Melville Follow Me smartphone app for its visitors attending the show.
 
UBM says the smartphone and tablet computer app, which will be fully branded as UBM and International Confex 2012, will help and inform visitors before, during and after the event, and will also “maximise marketing opportunities for exhibitors”.
 
The app from Melville Data Services works across all major smartphone and tablet computer platforms including Apple’s iPhone and iPad, Blackberry smartphones and Android devices, and it can be downloaded from online app stores.
 
Visitors can use the Melville Follow Me App to plan their visit and schedule meetings with its integrated and personalised event calendar, and use the interactive floorplan to plot their routes around the event and mark individual exhibition stands.
 
The app connects to LinkedIn and other social networks, helping with networking at the event. App content is constantly updated and includes the latest show news, pre-show bulletins, reports from the show, post-show materials and RSS feeds. The app also includes an exhibitor catalogue.
 
Visitors can download exhibitor documentation into a virtual briefcase.
 
The Melville Follow Me App works as a standalone application and can run ‘native’ so that it can be used even when there is no phone or Wi-Fi signal within the exhibition hall. The app automatically updates itself when it detects a signal.
 
“The adoption of our app at Confex has also given us the opportunity to showcase it live at a busy and thriving show to exhibitors and event organisers alike,” says Melville Chief Information Officer Glenn Batty.
 
International Confex 2012 will be held at Excel London, 6-8 March 2012.
 
Any exhibition-related news? Email exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Mischendahl to leave Logistik Group
posted on: 23/10/2014 12:24:23
Joint MD and Logistik Group founder, Dirk Mischendahl has revealed he is to step away from the event agency after eighteen years at the helm.

EN supports event blogging industry
posted on: 23/10/2014 11:15:14
Preparations for the second National UK Blog Awards (UKBA15) are underway, with Exhibition News as an event category sponsor.

Prime Minister backs National Events Month
posted on: 23/10/2014 11:12:02
As National Events Month October (#NEMO) moves into its final week Prime Minister David Cameron has again given his backing to the campaign in a letter, wishing it “every success”.

New survey to look into industry partnerships
posted on: 23/10/2014 09:32:21
Have your say on the state of the organiser and contractor partnership by completing our new confidential survey.

The organiser of Timber Expo has said its latest exhibition was the most successful in the event's four-year history.