Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!


Senior Recruitment Consultant
Hertfordshire

Business Development Manager
London

Head of Sales and Events
Harrogate International Centre

Event Manager
Nottingham



EN Race Day debate to tackle free content...

Garry Tyson scooped the gong for Best Organiser Salesperson at this...

“North West must stand united”...

Exhibition News September 2014
September 2014

Barclaycard signs five-year partnership with The NEC Group
posted on: 1/3/2012 10:36:18
Paul Thandi

Barclaycard today, 1 March, has announced a five-year deal to become the official payment partner of The NEC Group’s Ticket Factory, LG Arena, National Exhibition Centre (NEC) and National Indoor Arena (NIA).

Barclaycard says its 12m customers will be able to benefit from enriched entertainment and payment experiences as a result.

NEC Group Chief Executive Paul Thandi tells EN the deal is “phenomenal” in terms of value, adding the exact financial terms of the deal remain confidential.

Barclaycard will install ’contactless’ terminals across the NEC Group estate and customers participating in the free to join Barclaycard Unwind programme will be able to access preferential ticketing, customer lounges and fast track entrances at the Group’s venues.

The partnership will also see contactless payment systems rolled out across the Group.

“We believe in technology and providing it in a simply way to customers. This development puts us on a global stage with the very best entertainment experience in the world,” Thandi adds.

The deal will speed through The NIA’s £20.6m transformation by 2014, when it will reopen under the proposed new name of ‘The NIA, A Barclaycard Unwind Experience’.

The deal builds on Barclaycard’s wider involvement in the entertainment industry, which includes existing partnerships with Barclaycard Mercury Prize, Barclaycard Wireless Festival and Wembley Arena, and A Barclaycard Unwind Experience.

Dan Mathieson, Head of Experiential Marketing and Partnerships at Barclaycard, says: “Striking this deal gives Barclaycard a chance to showcase innovation in payment at some of the UK’s hottest entertainment events and venues. The eventual rollout of contactless technology across The NEC Group means customers will be able to pay quickly and easily for shows they want to see, using their contactless cards or contactless-enabled mobile phones, even if they’re on the go.”

Thandi adds: "Having a partnership of this calibre is a landmark in the NEC Group’s renewed evolution. This partnership fits our business philosophy around providing meaningful live experiences for our customers. We share a drive to invest in technology and solutions that simplify the customer journey. Our customers can look forward to smart technology, exclusive benefits and a next generation arena to visit the world’s best performers."

Thandi also tells EN Ticket Factory was now the second biggest national ticket agent in the UK after Ticketmaster.

The brand link up with Barclaycard follows the NEC’s link up with LG on its Arena branding and other corporate partnerships with brands such as Starbucks at the Group’s outlets.

Thandi reveals the first ground will be broken before summer on the new NEC expansion programme, which includes a new conference centre at site, as part of the Genting casino, hotel and entertainment investment.

Do you have news for EN? Email: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
AEV happy with progress
posted on: 19/9/2014 14:07:46
The Association of Event Venues (AEV) chairman Nigel Nathan (pictured) said 2014 was “a very strong 12 months” at its latest AGM.

ICC Birmingham grows technical events team
posted on: 19/9/2014 12:48:10
The International Convention Centre (ICC) Birmingham, part of the NEC Group, has appointed two new technical event managers.

Britain for Events has revealed the second week of October will highlight exhibitions and experiential events as part of its campaign for National Events Month.

AEO launches Enterprise Forum
posted on: 18/9/2014 11:46:06
The Association of Event Organisers (AEO) has launched a new one-day event to help smaller firms grow their business.

UBM confirms Advanstar talks
posted on: 18/9/2014 10:42:10
UBM has confirmed it is in discussions to acquire Advanstar, a privately held US trade show organiser.