Sign in or Register | Newsletter

Register today to receive each issue absolutely FREE!

Account Manager
North Warwickshire

Business Development Manager, Events & Exhibitions
Huddersfield, Yorkshire

Conference Sales Co-ordinator
Central, London

Sales Executive / Manager
Manchester Square, London

Sales Academy

Production Controller

From ballet, scotch eggs to working with the Top Gear gang, Chris...

Are we a sales or marketing led industry? Members of the EN30/30 give...

David Epstein, content marketing manager at event management platform...

The registration process for your event is critically important, EN...

AMR International helps clients build business strategies for...

Simon Berger, founder of IM2 Group and co-founder of Millennial...

Exhibition News November 2015
November 2015

Read it online
now for free!

Barclaycard signs five-year partnership with The NEC Group
posted on: 1/3/2012 10:36:18
Paul Thandi

Barclaycard today, 1 March, has announced a five-year deal to become the official payment partner of The NEC Group’s Ticket Factory, LG Arena, National Exhibition Centre (NEC) and National Indoor Arena (NIA).

Barclaycard says its 12m customers will be able to benefit from enriched entertainment and payment experiences as a result.

NEC Group Chief Executive Paul Thandi tells EN the deal is “phenomenal” in terms of value, adding the exact financial terms of the deal remain confidential.

Barclaycard will install ’contactless’ terminals across the NEC Group estate and customers participating in the free to join Barclaycard Unwind programme will be able to access preferential ticketing, customer lounges and fast track entrances at the Group’s venues.

The partnership will also see contactless payment systems rolled out across the Group.

“We believe in technology and providing it in a simply way to customers. This development puts us on a global stage with the very best entertainment experience in the world,” Thandi adds.

The deal will speed through The NIA’s £20.6m transformation by 2014, when it will reopen under the proposed new name of ‘The NIA, A Barclaycard Unwind Experience’.

The deal builds on Barclaycard’s wider involvement in the entertainment industry, which includes existing partnerships with Barclaycard Mercury Prize, Barclaycard Wireless Festival and Wembley Arena, and A Barclaycard Unwind Experience.

Dan Mathieson, Head of Experiential Marketing and Partnerships at Barclaycard, says: “Striking this deal gives Barclaycard a chance to showcase innovation in payment at some of the UK’s hottest entertainment events and venues. The eventual rollout of contactless technology across The NEC Group means customers will be able to pay quickly and easily for shows they want to see, using their contactless cards or contactless-enabled mobile phones, even if they’re on the go.”

Thandi adds: "Having a partnership of this calibre is a landmark in the NEC Group’s renewed evolution. This partnership fits our business philosophy around providing meaningful live experiences for our customers. We share a drive to invest in technology and solutions that simplify the customer journey. Our customers can look forward to smart technology, exclusive benefits and a next generation arena to visit the world’s best performers."

Thandi also tells EN Ticket Factory was now the second biggest national ticket agent in the UK after Ticketmaster.

The brand link up with Barclaycard follows the NEC’s link up with LG on its Arena branding and other corporate partnerships with brands such as Starbucks at the Group’s outlets.

Thandi reveals the first ground will be broken before summer on the new NEC expansion programme, which includes a new conference centre at site, as part of the Genting casino, hotel and entertainment investment.

Do you have news for EN? Email:

Share article:

Would you like to Leave a Comment?


Rugby Expo to relocate to Ricoh Arena in 2016
posted on: 26/11/2015 16:42:17
Organiser of Rugby Expo has secured a new long-term partnership with Wasps Rugby Club that will see the event move to the Ricoh Arena in 2016.

Reed Exhibitions acquires Legend Exhibitions
posted on: 26/11/2015 11:23:36
Reed Exhibitions has announced the acquisition of Legend Exhibitions, organiser of a portfolio of retail technology and retail design events, for an undisclosed sum.

Millennials have said big ticket events are the shape of the future, according to a study launched at the Host Cities 2015 summit in Dubai.

Event agency Sledge has announced a strategy to reposition itself as a ‘perception changing, large-scale corporate and public events’ agency.

Stamford Bridge to host Kickback Chelsea event
posted on: 24/11/2015 13:58:58
Kickback Chelsea, an exhibition of custom and handcrafted motorcycle has chosen to host its first in a three-part series at Stamford Bridge for the first time this December.