Sign in or Register | Newsletter
 
 



Register today to receive each issue absolutely FREE!





With Mash Media set to open a new event next year, EN catches up with...


Hugo Spalding, MD of data capture software firm, MSP Ltd, on the...


Industry legend Mike Rusbridge retires from Reed Exhibitions in...


As part of the launch of DB Systems’s new RfiD solution,...


At the height of the summer and art season, Masterpiece London...


Two families across five generations - 120 years of Montgomery...

Exhibition News September 2015
September 2015

Read it online
now for free!

Visitors up at second Professional Beauty London show
posted on: 9/3/2012 09:59:46
mark moloney

Professional Beauty has followed a 50 per cent leap in visitor numbers last year with another attendee rise at Excel London this month.
 
This year’s 34,103 visitors compares with 33,500 in 2011, reported six months after Professional Beauty’s former owner Mark Moloney bought back the exhibition and related magazines from Emap Connect. The show will now be ABC audited.
 
Moloney told EN the number of students was cut from about 9,000 last year to 4,000, further improving visitor quality at the London show. Among attendees were representatives for Business Innovation and Skills Minister Vince Cable, who met with Moloney to discuss ways the government can work with the show to encourage trend-bucking growth in the beauty sector.
 
Professional Beauty ran from 4 to 5 March and was supported by 370 exhibitors. Major content highlights included the World Spa Awards and Ultimate Spa Experience, which Moloney claimed was the only working wet spa in any European exhibition and attracted 200 local and foreign spa owners.
 
The show also featured a new Aesthetic Medicine expo and conference, which attracted 500 doctors plus qualified medical staff and salon owners. More broadly, Moloney said his team proactively worked with exhibitors to invite more of their customers along and claimed to be more firmly entrenched in the beauty trade 18 months buying back the show brand.
 
“It’s nice to have done our second London show and reported a slight increase in visitors, including a significant increase in buyers, in recessionary times,” he continued. “The business done at the show was phenomenal and the show will grow again.”
 
Following the debut of a small international section this year, Moloney hoped to find growth next year through more international exhibitor pavilions.
 
The next edition of Professional Beauty will be held in Cape Town, South Africa from 18 to 19 March.
 
Got a news story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS

Event management agency Ashfield Meetings & Events has appointed a new business director, while BCD Meetings & Events has announced a new MD of the agency’s EMEA region.


Supplier of audio-visual equipment and services, Blitz|GES, has announced a new five-year deal with ExCeL London as well as a strategic restructure.


Krystle Davis joins AEO team
posted on: 3/9/2015 10:31:02
The Association of Event Organisers (AEO) has appointed Krystle Davis as business development manager ahead of its annual conference, which begins today (3 September).


Insomnia 2015 moves to the NEC
posted on: 3/9/2015 09:55:47
Gaming festival Insomnia will relocate to the NEC this December, having outgrown its current home at the Ricoh Arena, Coventry.


Former PR director of Davies Tanner and PR counsel to the Business Visits and Events Partnership (BVEP), Alistair Turner, has launched a new agency specialising in the events industry: EIGHT PR & Marketing.