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Informa opts to keep Northprint in Harrogate
posted on: 14/3/2012 10:45:10
Informa Exhibitions is keeping its Northprint printing industry show in Harrogate in 2013 after exhibitor and visitor research found attendees were against relocating the event.
According to Informa Print Group director Trevor Crawford, Northprint will return to the Harrogate International Centre from 14 to 16 May 2013 after exhibitors and visitors indicated a potential move to Manchester may make them less likely to attend.
The survey also found 70 per cent of visitors regarded the biennial trade show as a very or quite important exhibition along with 84 per cent of exhibitors, highlighting a continuing need for a northern-based print industry event, Crawford said.
The survey followed a 40 per cent increase in visitors in 2011 to 2,350 after a disappointing turnout in 2009. Sixty per cent of last year’s visitors came from the north of the country, while the remainder were from the Midlands and the south.
According to Informa, Northprint holds a creditable third place position in terms of preferred exhibitions for visitors after its own global Ipex trade show brand and the German-based drupa print media fair. The organiser confirmed one-third of exhibitors from 2011 had rebooked to date including Konica Minolta, Intelligent Finishing Solutions and Tharstern.
“Last year’s show demonstrated that Northprint is a very important industry showcase for the whole of the UK print industry,” Crawford claimed. “One key finding of our research was that visitors want to see Northprint grow in size and breadth of coverage, and this year we will be working to do just that.
“The results of our survey confirm our initial belief in the wake of the successful 2011 show that Northprint is well and truly back and set for a strong future, and that at the present time Harrogate is still the best place for the show.”
In a bid to reinvigorate the show, last year’s event included a host of new features such as workshops, case studies, financial advice and industry presentations in the Litho Technology Theatre.
UBM has moved a step closer towards the acquisition of US organiser Advanstar.
The American firm, valued at US$972 million (£599 million) specialises in fashion, licensing, life sciences and powersports events.