UBM Live is claiming attendance rises at its marketing and advertising show Technology For Marketing and Advertising (TFM&A) and Publishing Expo held in Earls Court 2 last month.
 
The events on 28-29 February showed no effects from the move this year of former co-located event International Confex to Excel London. TFM&A reported six per cent visitor growth, with an 11,000 (unaudited) people visiting theshow.
 
Group event manager Natasha Berrow put growth down to UBM Live adapting the show and introducing more segment-specific content such as the new Direct Marketing Expo.
 
“TFM&A has always been a broad marketing and advertising show covering everything from data to customer relationship management, to digital, but over the last two years we have redefined the event content by launching two new, niche-focused shows alongside,” she explained.
 
“Last year’s Online Advertising and Affiliate Expo [OA&A] launch provided a focused marketplace and networking environment for the online advertising community which was really well received by the industry.
 
“This year we expanded OA&A and launched Direct Marketing Expo to do the same for direct marketing suppliers and professionals. The results of this year’s event clearly indicated we got it right.”
 
Worldwide brands including Google, The O2, IBM, Microsoft, eBay and Yahoo featured in the education programme. For the second year, the show was also re-located with Publishing Expo, which recorded a nine per cent rise in visitors to 5,500 visitors (unaudited).
 
“In our second year of running Publishing Expo, we wanted to do things a little differently,” Berrow said.
 
“We knew there was a strong demand for superior-quality content so we launched a brand new Keynote Programme at the show and a number of brand new features designed to meet the needs of Publishers today including the CloudComputing Pavilion, an Email Marketing Centre, the Publishers’ Hub, and the Networking Bar.”
 
UBM bought the Publishing Expo show for £320,000 in 2010.
 
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