Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Data Manager
Wimbledon

Sales Manager
Farnborough

Sales Manager
London

Sponsorship Manager
London



Stephane Doutriaux founder of event tech company Poken tells EN how...

EN editor Jamie Wallis takes the trip up to Shropshire to have lunch...

Event manager Chris Brazier needs no wake-up call ahead of the 2015...

Exhibition News November 2014
November 2014

Co-located UBM media shows record healthy visitor rises
posted on: 14/3/2012 11:34:37
TFM Pexpo

UBM Live is claiming attendance rises at its marketing and advertising show Technology For Marketing and Advertising (TFM&A) and Publishing Expo held in Earls Court 2 last month.
 
The events on 28-29 February showed no effects from the move this year of former co-located event International Confex to Excel London. TFM&A reported six per cent visitor growth, with an 11,000 (unaudited) people visiting theshow.
 
Group event manager Natasha Berrow put growth down to UBM Live adapting the show and introducing more segment-specific content such as the new Direct Marketing Expo.
 
“TFM&A has always been a broad marketing and advertising show covering everything from data to customer relationship management, to digital, but over the last two years we have redefined the event content by launching two new, niche-focused shows alongside,” she explained.
 
“Last year’s Online Advertising and Affiliate Expo [OA&A] launch provided a focused marketplace and networking environment for the online advertising community which was really well received by the industry.
 
“This year we expanded OA&A and launched Direct Marketing Expo to do the same for direct marketing suppliers and professionals. The results of this year’s event clearly indicated we got it right.”
 
Worldwide brands including Google, The O2, IBM, Microsoft, eBay and Yahoo featured in the education programme. For the second year, the show was also re-located with Publishing Expo, which recorded a nine per cent rise in visitors to 5,500 visitors (unaudited).
 
“In our second year of running Publishing Expo, we wanted to do things a little differently,” Berrow said.
 
“We knew there was a strong demand for superior-quality content so we launched a brand new Keynote Programme at the show and a number of brand new features designed to meet the needs of Publishers today including the CloudComputing Pavilion, an Email Marketing Centre, the Publishers’ Hub, and the Networking Bar.”
 
UBM bought the Publishing Expo show for £320,000 in 2010.
 
Got a news story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Media 10 has extended Manchester’s Ideal Home Show at Christmas to four days next year, following its debut on 14-16 November.

Rapid News completes Interplas acquisition
posted on: 21/11/2014 09:48:15
Niche publishing company Rapid News Communications Group has concluded its purchase of plastics industry exhibition, Interplas, from Reed Exhibitions, for an undisclosed amount.

Almost half of CEOs see internal events as a cost rather than an investment, according to the directors that work for them, revealed communications agency Involve.

Eventbrite opens Manchester office
posted on: 20/11/2014 12:53:06
Global self-service ticketing platform, Eventbrite, has expanded its UK presence with the opening of a new office in Manchester.

New show content for Naidex National
posted on: 19/11/2014 12:34:49
Show organiser i2i Events will launch new OTnews Live feature area in the College of Occupational Therapists (COT) Zone at Naidex National in 2015.