Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Sales & Project Manager
South East

Head of Shows Operations
Central, London

Sales Director
Central, London

Data Manager
Wimbledon



Analytics consultancy Acrotrend thrives on offering innovative...

Industry heavyweight and former pub landlord Tim Etchells, with 35...

Maria Schuett of Central Hall Westminster talks to EN about the...

Exhibition News December 2014
December 2014

Co-located UBM media shows record healthy visitor rises
posted on: 14/3/2012 11:34:37
TFM Pexpo

UBM Live is claiming attendance rises at its marketing and advertising show Technology For Marketing and Advertising (TFM&A) and Publishing Expo held in Earls Court 2 last month.
 
The events on 28-29 February showed no effects from the move this year of former co-located event International Confex to Excel London. TFM&A reported six per cent visitor growth, with an 11,000 (unaudited) people visiting theshow.
 
Group event manager Natasha Berrow put growth down to UBM Live adapting the show and introducing more segment-specific content such as the new Direct Marketing Expo.
 
“TFM&A has always been a broad marketing and advertising show covering everything from data to customer relationship management, to digital, but over the last two years we have redefined the event content by launching two new, niche-focused shows alongside,” she explained.
 
“Last year’s Online Advertising and Affiliate Expo [OA&A] launch provided a focused marketplace and networking environment for the online advertising community which was really well received by the industry.
 
“This year we expanded OA&A and launched Direct Marketing Expo to do the same for direct marketing suppliers and professionals. The results of this year’s event clearly indicated we got it right.”
 
Worldwide brands including Google, The O2, IBM, Microsoft, eBay and Yahoo featured in the education programme. For the second year, the show was also re-located with Publishing Expo, which recorded a nine per cent rise in visitors to 5,500 visitors (unaudited).
 
“In our second year of running Publishing Expo, we wanted to do things a little differently,” Berrow said.
 
“We knew there was a strong demand for superior-quality content so we launched a brand new Keynote Programme at the show and a number of brand new features designed to meet the needs of Publishers today including the CloudComputing Pavilion, an Email Marketing Centre, the Publishers’ Hub, and the Networking Bar.”
 
UBM bought the Publishing Expo show for £320,000 in 2010.
 
Got a news story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
International Confex has announced a host of partnerships with some of the UK’s leading suppliers, leading up to the 2015 show.

More than 53,000 visitors are expected to attend events at the Bournemouth International Centre in 2015, contributing around £50m to the local economy, said BH Live director of venues, Pat Coyne.

New directors appointed at QEII Centre
posted on: 19/12/2014 09:49:06
The Queen Elizabeth II Centre (QEII) has expanded the team with the addition of two new directors in early 2015.

The Mind Body Spirit Wellbeing Festival has expanded its UK reach with the launch a new Midlands edition at the NEC on 11-13 September 2015.

FaceTime has launched a new 15-part series of Exhibitor Shorts videos, aimed at helping enhance exhibitor performance.