Sign in or Register
 
 
Beazley event cancellation insurance – click here for a 10% discount
Register today to receive each issue absolutely FREE!
Exhibition News Awards




EN looks back over 150 years of Perton Signs and the company’s...

UK organisers are renowned for launching successful exhibitions and...

The Commonwealth Games and Ryder Cup will be heading to Scotland’s...

Exhibition News April 2014
April 2014

UBM brings in publishing expertise to shape Ecobuild content
posted on: 23/3/2012 11:16:28
ecobuild

UBM Built Environment has combined its events and publishing arms to help devise the brand-defining content of Ecobuild in its first year of overseeing the show.
 
UBM is jointly running Ecobuild this year with International Business Events as part of its potential £51 million purchase and will fully take over the reins in 2013.
 
UBM Built Environment deputy chief executive Nina Wright, and Tom Broughton, the editor of Building magazine, who both hail from the publishing arm of the business, teamed up with portfolio director James Blue and marketing director Jo Mayer from the events arm of the business to helpform the show’s content.
 
“We think our Team Ecobuild is a unique proposition. We’ve brought together our publishing and events teams to manage the educational aspects of the show,” said Wright.
 
Unusually, Ecobuild also had its own stand at the three-day event, which had a packed programme of seminar content.
 
The show ran from 20 to 22 March at Excel London and had 1,100 speakers and 1,500 exhibitors. Guest speakers included energy and climate change minister Greg Barker and business and enterprise minister Mark Prisk.
 
“The show has gone really well. We are really pleased, it’s had a fantastic atmosphere. The show floor has been heaving,” said Wright.
 
Ecobuild China is launching next month, co-locating with UBM’s longstanding Expobuild show at the Shanghai New International Expo Centre on 9-12April.

Ecobuild portfolio director James Blue told EN that running the shows together will be a testing ground for the brand’s launch.
 
“There is the potential to host Ecobuild at a different time of the year also,” he said.
 
UBM will also bring its Ecobuild show to India next year. The exhibition will be held at the Bombay Exhibition Centre in Mumbai on 16-18 April 2013.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
CPhI Worldwide, part of UBM Live has appointed Rutger Oudejans to the role of brand director of the UBM Pharma Portfolio.

Prime Minister backs APPG Events inquiry
posted on: 16/4/2014 11:22:59
Prime Minister David Cameron has endorsed the All Party Parliamentary Group (APPG) Inquiry for Events.

The organisers of the International Festival for Business (IFB) have extended their promise to showcase the strengths of the UK’s economic recovery with a series of new events.

The Vintage Sports-Car Club has chosen Peterborough Arena to stage a week of celebrations to mark its 80th milestone.

Global Experience Specialists (GES) has appointed Rob Collins to the position of director of new congress business.