Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Technology has changed the future of the events industry, so staying...

Cranmore Park is setting its sights high to become a national brand....

As the event technology industry is rapidly transitioning to mobile,...

Exhibition News March 2015
March 2015

UBM brings in publishing expertise to shape Ecobuild content
posted on: 23/3/2012 11:16:28
ecobuild

UBM Built Environment has combined its events and publishing arms to help devise the brand-defining content of Ecobuild in its first year of overseeing the show.
 
UBM is jointly running Ecobuild this year with International Business Events as part of its potential £51 million purchase and will fully take over the reins in 2013.
 
UBM Built Environment deputy chief executive Nina Wright, and Tom Broughton, the editor of Building magazine, who both hail from the publishing arm of the business, teamed up with portfolio director James Blue and marketing director Jo Mayer from the events arm of the business to helpform the show’s content.
 
“We think our Team Ecobuild is a unique proposition. We’ve brought together our publishing and events teams to manage the educational aspects of the show,” said Wright.
 
Unusually, Ecobuild also had its own stand at the three-day event, which had a packed programme of seminar content.
 
The show ran from 20 to 22 March at Excel London and had 1,100 speakers and 1,500 exhibitors. Guest speakers included energy and climate change minister Greg Barker and business and enterprise minister Mark Prisk.
 
“The show has gone really well. We are really pleased, it’s had a fantastic atmosphere. The show floor has been heaving,” said Wright.
 
Ecobuild China is launching next month, co-locating with UBM’s longstanding Expobuild show at the Shanghai New International Expo Centre on 9-12April.

Ecobuild portfolio director James Blue told EN that running the shows together will be a testing ground for the brand’s launch.
 
“There is the potential to host Ecobuild at a different time of the year also,” he said.
 
UBM will also bring its Ecobuild show to India next year. The exhibition will be held at the Bombay Exhibition Centre in Mumbai on 16-18 April 2013.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
The 2015 Event Production Show has reported a record exhibitor re-book and visitor numbers 22 per cent higher than in 2014.

ESSA announce AGM date
posted on: 4/3/2015 15:29:29
The Event Supplier and Services Association (ESSA) will be holding its 2015 AGM at ArenaMK in Milton Keynes, on April 30.

Tributes are pouring in from the exhibition industry for one of its own, Gavin Brown, managing director of Haymarket Exhibitions, who passed away on 2 March.

UK Construction Week has announced the launch of its Hosted Buyers programme, in association with UK construction project sales leads provider, Glenigan.

The organiser of IntraLogisteX, a new logistics and supply chain solutions event, is preparing for its Ricoh Arena launch, with 85 per cent of space already sold.