UBM Built Environment has combined its events and publishing arms to help devise the brand-defining content of Ecobuild in its first year of overseeing the show.
UBM is jointly running Ecobuild this year with International Business Events as part of its potential £51 million purchase and will fully take over the reins in 2013.
UBM Built Environment deputy chief executive Nina Wright, and Tom Broughton, the editor of Building magazine, who both hail from the publishing arm of the business, teamed up with portfolio director James Blue and marketing director Jo Mayer from the events arm of the business to helpform the show’s content.
“We think our Team Ecobuild is a unique proposition. We’ve brought together our publishing and events teams to manage the educational aspects of the show,” said Wright.
Unusually, Ecobuild also had its own stand at the three-day event, which had a packed programme of seminar content.
The show ran from 20 to 22 March at Excel London and had 1,100 speakers and 1,500 exhibitors. Guest speakers included energy and climate change minister Greg Barker and business and enterprise minister Mark Prisk.
“The show has gone really well. We are really pleased, it’s had a fantastic atmosphere. The show floor has been heaving,” said Wright.
Ecobuild China is launching next month, co-locating with UBM’s longstanding Expobuild show at the Shanghai New International Expo Centre on 9-12April.
Ecobuild portfolio director James Blue told EN that running the shows together will be a testing ground for the brand’s launch.
“There is the potential to host Ecobuild at a different time of the year also,” he said.
UBM will also bring its Ecobuild show to India next year. The exhibition will be held at the Bombay Exhibition Centre in Mumbai on 16-18 April 2013.
Got a story for Exhibition News? Email us: firstname.lastname@example.org