Sign in or Register | Newsletter

Register today to receive each issue absolutely FREE!

Account Manager
North Warwickshire

Business Development Manager, Events & Exhibitions
Huddersfield, Yorkshire

Conference Sales Co-ordinator
Central, London

Sales Executive / Manager
Manchester Square, London

Sales Academy

Production Controller

Emily Gibson, senior account manager at Projection Artworks, on...

From ballet, scotch eggs to working with the Top Gear gang, Chris...

Are we a sales or marketing led industry? Members of the EN30/30 give...

David Epstein, content marketing manager at event management platform...

The registration process for your event is critically important, EN...

AMR International helps clients build business strategies for...

Exhibition News November 2015
November 2015

Read it online
now for free!

New plans served up for MasterChef brand
posted on: 3/4/2012 09:49:42
gregg wallace john torode masterchef bbc

BBC Haymarket Exhibitions, BBC Worldwide and production firm Shine 360° have announced plans for a new MasterChef theatre show.
The new venture will be based on the popular theatre shows which ran at the BBC Good Food Shows in 2010 and 2011.
MasterChef will continue to figure at the BBC Good Food Shows in April, June, October and November, as well as the rebranded BBC Good Food Show London (formerly MasterChef Live), which will run from 9 to 11 November at Olympia.
“We’re delighted MasterChef will continue to be a presence at our BBC Good Food Shows across the year,” said BBC Haymarket Exhibitions MD Laura Biggs.
“The return of the BBC Good Food Show to London means we can host not only MasterChef but will also introduce Saturday Kitchen and Great British Bake Off demonstrations, as well as having hundreds of exhibitors and our Wine Show all under one roof.
“We have enjoyed bringing MasterChef to life at Olympia over three years of MasterChef Live and we are excited about this new phase in its development as a live theatre show. “
Shine 360° UK commercial directorJohn Gilbert said MasterChef is one of the firm’s most successful brands.
“We have been delighted with how BBC Haymarket has brought the brand to life through our three years of MasterChef Live and the MasterChef Experience at the BBC Good Food Shows,” said Gilbert.
“At this stage we all happily agree this is the right moment to develop the MasterChef Live concept into something new. We are delighted we will carry on being a big part of the BBC Good Food Shows with the MasterChef Experience with our great partners BBC Haymarket.”
BBC Haymarket pre-empted the launch of its first show at Glow, Bluewater in April with a one-off event in the retail mall last month.
Do you have news worthy of a mention on Exhibition News? Email us:

Share article:

Would you like to Leave a Comment?


New £10m exhibition hall underway at YEC
posted on: 30/11/2015 15:51:14
The Yorkshire Event Centre (YEC) has reached a major milestone as the last bolt was fastened into position on the structural steel frame for the new £10m events and exhibition hall.

Simply Christmas attracts 15,000 visitors
posted on: 30/11/2015 15:50:36
Around 15,000 festive fans flocked to ICHF Events’ Simply Christmas for the second year running at ExCeL London.

Mark Taylor has been re-appointed to head the QEII Centre in London as chief executive.

Explori strikes major US deal
posted on: 27/11/2015 15:27:12
Global exhibition research provider Explori has partnered with US-based research consultancy Exhibit Surveys.

Confex to inspire industry with UK Events Week
posted on: 27/11/2015 10:31:35
Mash Media, the organiser of International Confex are set to light up the events industry next spring with the launch of UK Events Week.