Sign in or Register
 
 
THE WINTER MASH-QUERADE PRESENTED BY MASH MEDIA
Register today to receive each issue absolutely FREE!


Sales Manager
London

Sponsorship Manager
London

Marketing Executive
South West, London

Sales Executive
London



Tom McInerney, director of Etherlive gives EN his cyber security top...

EN discovers Millbrook is a diverse venue with added va-va-voom. ...

David Becker, co-founder of zkipster, talks to EN about audience...

Exhibition News October 2014
October 2014

New plans served up for MasterChef brand
posted on: 3/4/2012 09:49:42
gregg wallace john torode masterchef bbc

BBC Haymarket Exhibitions, BBC Worldwide and production firm Shine 360° have announced plans for a new MasterChef theatre show.
 
The new venture will be based on the popular theatre shows which ran at the BBC Good Food Shows in 2010 and 2011.
 
MasterChef will continue to figure at the BBC Good Food Shows in April, June, October and November, as well as the rebranded BBC Good Food Show London (formerly MasterChef Live), which will run from 9 to 11 November at Olympia.
 
“We’re delighted MasterChef will continue to be a presence at our BBC Good Food Shows across the year,” said BBC Haymarket Exhibitions MD Laura Biggs.
 
“The return of the BBC Good Food Show to London means we can host not only MasterChef but will also introduce Saturday Kitchen and Great British Bake Off demonstrations, as well as having hundreds of exhibitors and our Wine Show all under one roof.
 
“We have enjoyed bringing MasterChef to life at Olympia over three years of MasterChef Live and we are excited about this new phase in its development as a live theatre show. “
 
Shine 360° UK commercial directorJohn Gilbert said MasterChef is one of the firm’s most successful brands.
 
“We have been delighted with how BBC Haymarket has brought the brand to life through our three years of MasterChef Live and the MasterChef Experience at the BBC Good Food Shows,” said Gilbert.
 
“At this stage we all happily agree this is the right moment to develop the MasterChef Live concept into something new. We are delighted we will carry on being a big part of the BBC Good Food Shows with the MasterChef Experience with our great partners BBC Haymarket.”
 
BBC Haymarket pre-empted the launch of its first show at Glow, Bluewater in April with a one-off event in the retail mall last month.
 
Do you have news worthy of a mention on Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
UBM claims good Q3 performance
posted on: 24/10/2014 14:15:23
Organiser UBM’s latest interim management statement has said growth in the events business has helped drive performance, though results will continue to be affected by currency movements.

Excel London has announced a new partnership with luggage concierge firm Portr, to deliver a new ‘premium travel experience’ for attendees visiting exhibitions hosted at the venue.

The NEC has extended its partnership with NCC Events, the exhibition arm of the National Caravan Council (NCC) to host its two exhibitions for the next three years.

Mischendahl to leave Logistik Group
posted on: 23/10/2014 12:24:23
Joint MD and Logistik Group founder, Dirk Mischendahl has revealed he is to step away from the event agency after eighteen years at the helm.

EN supports event blogging industry
posted on: 23/10/2014 11:15:14
Preparations for the second National UK Blog Awards (UKBA15) are underway, with Exhibition News as an event category sponsor.