Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!


Exhibition and Events Project Manager
Hemel Hempstead

Digital Marketing Assistant
Wimbledon

Area Sales Manager
East Midlands/North East

Event Sales Executive
North London



Should you open your doors to all and sundry or handpick the brands...

When it comes to insurance, it’s easy to be wise after the event....

With further investment in Asia and a thriving business in emerging...

Exhibition News July 2014
July 2014

Edinburgh Corn Exchange launches consumer show for girls
posted on: 16/4/2012 08:53:41
pout edinburgh

Edinburgh Corn Exchange’s venue managers have launched a new show targeting female consumers.
 
Pout Edinburgh will focus on the fashion, beauty and lifestyle sectors for women aged 16-60 living in the Scottish capital and the Lothians. According to organiser Marcos, the show will feature premium brands, products and services and give visitors the opportunity to shop, experience, touch, try and learn in a face-to-face environment.
 
Pout will run for three days in September and include a main stand area, a Champagne bar, pop-up shops, Le Monde Cocktail Bar, a Paterson SA salon, brow and nail bars and presentation stages.
 
Marcos MD Paul Demarco, who is also a director at the venue, said the show would capitalise on Edinburgh Corn Exchange’s extensive database of event visitors.
 
“Our venue database has over 25,000 contacts as a result of producing the successful Edinburgh Wedding Fair for the past nine years and Christmas parties and corporate events,” he explained. “Eighty per cent of this database is women, giving us a captive target audience, all of whom already have a relationship with the venue.
 
“Our track record in retaining over 80 per cent of exhibitors at The Edinburgh Wedding Fair held biannually speaks volumes on our success.”
 
Tickets for Pout Edinburgh will be priced at £15. Marcos said it expected an average spend of £75 per attendee based on its own market research.
 
Pout Edinburgh’s launch comes four months after organiser PSP announced plans to expand its biannual Girls Day Out show brand from its home in Glasgow to Edinburgh, Birmingham and Manchester this year. Girls Day Out is scheduled to launch at Edinburgh’s Royal Highland Centre in May.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
In the Rough raises £7,000 for charities
posted on: 25/7/2014 10:21:14
In the Rough, the annual charity golf day, sponsored this year by The NEC and held at the Forest of Arden Championship course near Birmingham on 17 July 2014 has raised £7,000 for good causes.

Emma Chilton, event manager at ACC Liverpool, has been elected as the inaugural chair for the Event Manager Working Group.

Olympia London is to be the venue for Blaze Publishing’s new electric guitar show, Electric Live.

The Kent Event Centre has officially opened its new £1.5m Maidstone Exhibition Hall, with the help of the Duke of Kent during the Kent County Show.

Robert Dunsmore is the latest recruit in a series of appointments made by Global Experience Specialists (GES), to develop its live event offering in the EMEA region.