Edinburgh Corn Exchange’s venue managers have launched a new show targeting female consumers.
 
Pout Edinburgh will focus on the fashion, beauty and lifestyle sectors for women aged 16-60 living in the Scottish capital and the Lothians. According to organiser Marcos, the show will feature premium brands, products and services and give visitors the opportunity to shop, experience, touch, try and learn in a face-to-face environment.
 
Pout will run for three days in September and include a main stand area, a Champagne bar, pop-up shops, Le Monde Cocktail Bar, a Paterson SA salon, brow and nail bars and presentation stages.
 
Marcos MD Paul Demarco, who is also a director at the venue, said the show would capitalise on Edinburgh Corn Exchange’s extensive database of event visitors.
 
“Our venue database has over 25,000 contacts as a result of producing the successful Edinburgh Wedding Fair for the past nine years and Christmas parties and corporate events,” he explained. “Eighty per cent of this database is women, giving us a captive target audience, all of whom already have a relationship with the venue.
 
“Our track record in retaining over 80 per cent of exhibitors at The Edinburgh Wedding Fair held biannually speaks volumes on our success.”
 
Tickets for Pout Edinburgh will be priced at £15. Marcos said it expected an average spend of £75 per attendee based on its own market research.
 
Pout Edinburgh’s launch comes four months after organiser PSP announced plans to expand its biannual Girls Day Out show brand from its home in Glasgow to Edinburgh, Birmingham and Manchester this year. Girls Day Out is scheduled to launch at Edinburgh’s Royal Highland Centre in May.
 
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