Sign in or Register | Newsletter

Register today to receive each issue absolutely FREE!

Events are increasingly using experiential aids to spice up seminar...

EN shines the spotlight on Kruger Cowne CEO Mark Cowne, the man...

Andrew Manby, director of the event solutions specialists talks to EN...

As Media 10 gears up for the launch of new hybrid event, UK...

Furniture is increasingly becoming an integral part of events, EN...

With Mash Media set to open a new event next year, EN catches up with...

Exhibition News October 2015
October 2015

Read it online
now for free!

Edinburgh Corn Exchange launches consumer show for girls
posted on: 16/4/2012 08:53:41
pout edinburgh

Edinburgh Corn Exchange’s venue managers have launched a new show targeting female consumers.
Pout Edinburgh will focus on the fashion, beauty and lifestyle sectors for women aged 16-60 living in the Scottish capital and the Lothians. According to organiser Marcos, the show will feature premium brands, products and services and give visitors the opportunity to shop, experience, touch, try and learn in a face-to-face environment.
Pout will run for three days in September and include a main stand area, a Champagne bar, pop-up shops, Le Monde Cocktail Bar, a Paterson SA salon, brow and nail bars and presentation stages.
Marcos MD Paul Demarco, who is also a director at the venue, said the show would capitalise on Edinburgh Corn Exchange’s extensive database of event visitors.
“Our venue database has over 25,000 contacts as a result of producing the successful Edinburgh Wedding Fair for the past nine years and Christmas parties and corporate events,” he explained. “Eighty per cent of this database is women, giving us a captive target audience, all of whom already have a relationship with the venue.
“Our track record in retaining over 80 per cent of exhibitors at The Edinburgh Wedding Fair held biannually speaks volumes on our success.”
Tickets for Pout Edinburgh will be priced at £15. Marcos said it expected an average spend of £75 per attendee based on its own market research.
Pout Edinburgh’s launch comes four months after organiser PSP announced plans to expand its biannual Girls Day Out show brand from its home in Glasgow to Edinburgh, Birmingham and Manchester this year. Girls Day Out is scheduled to launch at Edinburgh’s Royal Highland Centre in May.
Got a story for Exhibition News? Email us:

Share article:

Would you like to Leave a Comment?


Bumper September for HIC Yorkshire
posted on: 5/10/2015 12:28:19
HIC Yorkshire has reported visitor rises at two of its long-running trade exhibitions held back-to-back last month.

Refocused offering for Jewellery & Watch 2016
posted on: 5/10/2015 12:05:30
Organiser i2i Events Group has unveiled new branding for Jewellery & Watch, ahead of its February 2016 show, including a new logo and new inspiration.

Clic+, the boutique exhibition and conference, launched by Robinson College, attracted 200 meetings industry professionals at its second edition, on 30 September.

PCMA joins Britain for Events campaign
posted on: 5/10/2015 10:55:35
The Professional Convention Management Association (PCMA) has signed up to support the Britain for Events cross-industry campaign.

Media 10 is gearing up for the arrival of its new UK Construction Week tomorrow (6 October) as it looks to bring together the construction industry sector to the NEC.