Sign in or Register
 
 
Register today to receive each issue absolutely FREE!


Sales Manager
London

Sponsorship Manager
London

Marketing Executive
South West, London

Sales Executive
London



Excel London’s board brings six decades of experience at the venue...

Tom McInerney, director of Etherlive gives EN his cyber security top...

EN discovers Millbrook is a diverse venue with added va-va-voom. ...

Exhibition News October 2014
October 2014

First BBC Good Food Show at Glow attracts 12,000
posted on: 18/4/2012 11:24:00
bbc good food show

BBC Haymarket Exhibitions has claimed its first Good Food Show at Glow, Bluewater met expectations after attracting 12,000 visitors.
 
The brand debuted at the new retail-based venue from 12 to 15 April and featured 100 exhibitors. BBC Haymarket Exhibitions MD Laura Biggs admitted exhibitor feedback was mixed, but in line with other shows organised by the company.
 
“Every launch show is uniquely challenging, but we believe that with this event, we have a great platform to build on,” she said. “The venue was excellent to work in and certainly seems to be a hit with our visitors.
 
“Exhibitor feedback is somewhat mixed; much of it is encouraging with exhibitors reporting excellent shows, but some others are not quite so good. Now that we’ve run the show, it is much easier for us to accurately gauge the type of products that will do well at this show.”
 
Biggs also pointed out the majority of the 12,000 attendees to the Glow show had not attended a BBC Good Food Show and were from the local community.
 
“We are pleased that we were able to bring the BBC Good Food Show experience to this brand new audience,” she added.
 
As well as the core exhibition, BBC Good Food Show at Glow featured a supertheatre with performances by celebrity chefs including James Martin, Gino D’Acampo, The Fabulous Baker Brothers and stars of MasterChef.
 
Venue director Rebecca Cardozo claimed the event was another great success for Glow. In the lead-up to the launch, BBC held a preview pop-event at Bluewater featuring ambassadors Olly Smith and James Martin.

“BBC Good Food Show Spring demonstrates that momentum is really building at Glow. The number of shows is growing, and each is performing beyond the expectations of the organisers,” Cardozo claimed.

“Creative shows, that allow for real interaction, entertainment and theatre, are perfect for Glow, given its unique setting and integration with Bluewater.”
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Running the Pyongyang Marathon, or skiing on North Korea’s uncrowded mountain slopes will be on offer at a leading travel exhibition after Reed Exhibitions secured the notable exhibitor coup of the secretive global power.

Thorns Group to restructure executive team
posted on: 30/10/2014 14:55:51
Independent events supplier Thorns Group has announced it will restructure its executive team, to prepare for the next phase of growth of the company.

The International Convention Centre (ICC) Birmingham, is to host the Museums Association Annual Conference and Exhibition for the first time next year.

Police were called to the Fashion & Lifestyle Exhibition held at EventCity, after organisers were confronted by exhibitors disappointed with the show’s low turnout.

International Confex is to host an Association Events Forum in a bid to attract further international and UK associations to the 2015 event.