BBC Haymarket Exhibitions has claimed its first Good Food Show at Glow, Bluewater met expectations after attracting 12,000 visitors.
The brand debuted at the new retail-based venue from 12 to 15 April and featured 100 exhibitors. BBC Haymarket Exhibitions MD Laura Biggs admitted exhibitor feedback was mixed, but in line with other shows organised by the company.
“Every launch show is uniquely challenging, but we believe that with this event, we have a great platform to build on,” she said. “The venue was excellent to work in and certainly seems to be a hit with our visitors.
“Exhibitor feedback is somewhat mixed; much of it is encouraging with exhibitors reporting excellent shows, but some others are not quite so good. Now that we’ve run the show, it is much easier for us to accurately gauge the type of products that will do well at this show.”
Biggs also pointed out the majority of the 12,000 attendees to the Glow show had not attended a BBC Good Food Show and were from the local community.
“We are pleased that we were able to bring the BBC Good Food Show experience to this brand new audience,” she added.
As well as the core exhibition, BBC Good Food Show at Glow featured a supertheatre with performances by celebrity chefs including James Martin, Gino D’Acampo, The Fabulous Baker Brothers and stars of MasterChef.
Venue director Rebecca Cardozo claimed the event was another great success for Glow. In the lead-up to the launch, BBC held a preview pop-event at Bluewater featuring ambassadors Olly Smith and James Martin.
“BBC Good Food Show Spring demonstrates that momentum is really building at Glow. The number of shows is growing, and each is performing beyond the expectations of the organisers,” Cardozo claimed.
“Creative shows, that allow for real interaction, entertainment and theatre, are perfect for Glow, given its unique setting and integration with Bluewater.”
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