For this year’s Outdoor Pursuits Scotland, floor space was increased to 4,000sqm from 2,500sqm to cater for 100 exhibitors. The event was jointly organised by The Scotsman and JP Events and Exhibitions.
"It is apparent that the event is starting to be taken seriously in Scotland by those involved in the outdoors industry," said Mike Schwarz of JP Events and Exhibitions.
New activities included an indoor ski slope and sailing simulators.
“Outdoor Pursuits Scotland was a pleasure to work on and turned out to be a great event for all involved,” added Schwarz. “We have a solid base to build a strong national Scottish event and I look forward to developing the show further for 2013.”
Event marketing and brand marketing executives from FreemanXP and the Event Marketing Institute (EMI) have reported the most effective social media channels to reach target audiences before, during and after events in a new joint study.