This year’s Bubble London kids fashion trade show is launching a new initiative to recognise brands designed and manufactured in the UK.
Bubble Homegrown will celebrate exhibitors with British roots and claims locally sourced fabrics and manufacturing offers several benefits including ethical production, high-quality fashion and the reduction of a brand’s carbon footprint.
A special installation will be unveiled at the next show to recognise homegrown brands including Immink, Rock n Regal, Poppet, Helen Gordon, Beau Loves and Grubbies.
All British brands participating will also have Homegrown branding on their stands.
“Bubble London provides a superb platform for amazing brands from all over the world, but this season we felt it was the right time to celebrate those British brands that are designed and manufactured in the UK,” event director at ITE Group Lindsay Hoyes said.
“Bubble Homegrown highlights these products and provides retailers with insight into what it means to be a truly British brand and the quality, style and integrity it offers.”
The biannual Bubble London takes place from 17 to 18 June at the Business Design Centre in London. Last year’s summer show reported a 26 per cent increase in stand sales with 250 brands in attendance.
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