Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Sophie Lilly, account director at the NEC on choosing the right venue...

Ian Taylor, NEC venue sales director offers some essential insight to...

EN catches up with Eventsforce CEO George Sirius as the event...

Exhibition News January 2015
January 2015

Gower to lead expansion of ITV live events strategy
posted on: 27/4/2012 10:17:28
james gower

Exhibition industry professional James Gower has been appointed lead consultant for ITV’s expanding live events strategy.

Gower claimed the television network has identified live events as a key sector for expansion over the next five years and will actively seek relationships within the events industry to realise its ambitions.

“Television brands and events are a major part of our industry: Top Gear Live, The Gadget Show and Grand Design Live are some well-known examples but actually there is a great deal more to be done and some radical new business models to look at too,” he said.

Gower pointed out ITV had a huge brand portfolio and archive including programmes and films such as the Carry On series and Thunderbirds.

“I’m interested to hear from organisers and businesses that have live event ideas for ITV or from those who simply want a chat,” Gower said. “Once the review is fully underway, we will engage in formal negotiations to determine exactly how large the opportunity is.”

Gower has 20 years experience in the events industry and has worked for DMG World Media, Marine Industry Events and its bid to launch the Liverpool Boat Show, Brand Events and its Top Gear portfolio, National Boat Shows and Emap (now i2i Events Group). He was most recently a business development director at Clarion Events.

He has also worked in the broadcasting sector on a series of well-known brands including a Channel 5 series of the Ideal Home Show, ITV’s annual coverage of the London Boat Show, the World Indoor Windsurfing Championships and a reality TV show for children.

Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Eventbrite launches 'How To' sessions
posted on: 30/1/2015 16:41:07
Global self-service ticketing platform, Eventbrite has launched a series of 'How To' sessions for event organisers around the UK to help them make better use of technology and improve their live experiences.

Kruger Cowne appoint new head of branding
posted on: 30/1/2015 12:47:43
Talent management agency and speaker bureau Kruger Cowne has announced the appointment of Charlotte Ridge as its new head of branding.

Final countdown to EN Awards entry deadline
posted on: 30/1/2015 11:21:38
There is only one week to go until the deadline for nominations for the EN Awards 2015.

Liverpool Convention Bureau has appointed a specialist ambassadors manager to head up the newly launched Club Liverpool, a new brand for the city’s event ambassador programme.

The NEC Group has today unveiled a new commercial partnership with Yü Energy, who will be the official gas and electricity partner to the Genting Arena.