Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!




Lewis Field, head of design at exhibition stand builder Nimlok...

The Old Granada Studios in Manchester have been revamped into an...

CarFest has transformed from an off-the-cuff radio show idea to two...

Exhibition News August 2014
August 2014

Gower to lead expansion of ITV live events strategy
posted on: 27/4/2012 10:17:28
james gower

Exhibition industry professional James Gower has been appointed lead consultant for ITV’s expanding live events strategy.

Gower claimed the television network has identified live events as a key sector for expansion over the next five years and will actively seek relationships within the events industry to realise its ambitions.

“Television brands and events are a major part of our industry: Top Gear Live, The Gadget Show and Grand Design Live are some well-known examples but actually there is a great deal more to be done and some radical new business models to look at too,” he said.

Gower pointed out ITV had a huge brand portfolio and archive including programmes and films such as the Carry On series and Thunderbirds.

“I’m interested to hear from organisers and businesses that have live event ideas for ITV or from those who simply want a chat,” Gower said. “Once the review is fully underway, we will engage in formal negotiations to determine exactly how large the opportunity is.”

Gower has 20 years experience in the events industry and has worked for DMG World Media, Marine Industry Events and its bid to launch the Liverpool Boat Show, Brand Events and its Top Gear portfolio, National Boat Shows and Emap (now i2i Events Group). He was most recently a business development director at Clarion Events.

He has also worked in the broadcasting sector on a series of well-known brands including a Channel 5 series of the Ideal Home Show, ITV’s annual coverage of the London Boat Show, the World Indoor Windsurfing Championships and a reality TV show for children.

Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
The event director of the Speciality Chocolate Fair has revealed the show is expecting 700 exhibitors, a best-ever for the show.

WTM to showcase blogging at next event
posted on: 20/8/2014 12:37:59
World Travel Market 2014 will give an insight into the future of blogs during this year’s event.

Olympia accommodates show growth
posted on: 20/8/2014 11:45:08
Three exhibitions at Olympia London have increased their space, according to the west London venue.

International Confex renews ESSA partnership
posted on: 20/8/2014 10:07:34
The Event Supplier and Services Association (ESSA) will again team up with International Confex for next year’s event.

National Pet Show launches NEC edition
posted on: 19/8/2014 14:32:33
A new Midlands edition of the National Pet Show will take place at The NEC on 20-21 September.