Sign in or Register | Newsletter
 
 



Register today to receive each issue absolutely FREE!


Event Sales Executive
Wimbledon

Head of Sales
Manchester

Exhibition Coordinator
South Bucks

Head of Exhibitor Sales
Silverstone Drive, Coventry

Event Senior Sales Executive
Wimbledon

Marketing Executive
Daventry, Northamptonshire




Marketing and event specialist, UKFE tells EN how its inaugural...


Richard Dove from Showplans Technology Group, explores the changing...


Event organisers are harnessing the power of telemarketing to...


Many organisers have dipped their toes in Africa’s water, the...


Darren Poultney, managing director of Smart AV, talks to EN about the...


Jamie Vaughan managing director EMEA of Eventbase tells EN how a...

Exhibition News July 2015
July 2015

Read it online
now for free!

Gower to lead expansion of ITV live events strategy
posted on: 27/4/2012 10:17:28
james gower

Exhibition industry professional James Gower has been appointed lead consultant for ITV’s expanding live events strategy.

Gower claimed the television network has identified live events as a key sector for expansion over the next five years and will actively seek relationships within the events industry to realise its ambitions.

“Television brands and events are a major part of our industry: Top Gear Live, The Gadget Show and Grand Design Live are some well-known examples but actually there is a great deal more to be done and some radical new business models to look at too,” he said.

Gower pointed out ITV had a huge brand portfolio and archive including programmes and films such as the Carry On series and Thunderbirds.

“I’m interested to hear from organisers and businesses that have live event ideas for ITV or from those who simply want a chat,” Gower said. “Once the review is fully underway, we will engage in formal negotiations to determine exactly how large the opportunity is.”

Gower has 20 years experience in the events industry and has worked for DMG World Media, Marine Industry Events and its bid to launch the Liverpool Boat Show, Brand Events and its Top Gear portfolio, National Boat Shows and Emap (now i2i Events Group). He was most recently a business development director at Clarion Events.

He has also worked in the broadcasting sector on a series of well-known brands including a Channel 5 series of the Ideal Home Show, ITV’s annual coverage of the London Boat Show, the World Indoor Windsurfing Championships and a reality TV show for children.

Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS

Hundreds of exhibitors have hailed FaceTime’s latest National Exhibitor Masterclass a success.


Key appointments for Fresh Montgomery
posted on: 3/7/2015 11:00:57
Fresh Montgomery has announced a series of senior appointments for its International Food and Drink Event (IFE).


N200 has launched a new app to give users mobile access to its popular event analytics platform Visit Intelligence.


Manchester Central has achieved the international standard for quality management systems, ISO 9001.


Countdown to Sticky Wicket 2015
posted on: 2/7/2015 11:05:18
Events industry website supplier ASP has stepped up to the crease to support charity cricket match Sticky Wicket for 2015.