Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Data Manager
Wimbledon

Sales Manager
Farnborough

Sales Manager
London

Sponsorship Manager
London



Stephane Doutriaux founder of event tech company Poken tells EN how...

EN editor Jamie Wallis takes the trip up to Shropshire to have lunch...

Event manager Chris Brazier needs no wake-up call ahead of the 2015...

Exhibition News November 2014
November 2014

Gower to lead expansion of ITV live events strategy
posted on: 27/4/2012 10:17:28
james gower

Exhibition industry professional James Gower has been appointed lead consultant for ITV’s expanding live events strategy.

Gower claimed the television network has identified live events as a key sector for expansion over the next five years and will actively seek relationships within the events industry to realise its ambitions.

“Television brands and events are a major part of our industry: Top Gear Live, The Gadget Show and Grand Design Live are some well-known examples but actually there is a great deal more to be done and some radical new business models to look at too,” he said.

Gower pointed out ITV had a huge brand portfolio and archive including programmes and films such as the Carry On series and Thunderbirds.

“I’m interested to hear from organisers and businesses that have live event ideas for ITV or from those who simply want a chat,” Gower said. “Once the review is fully underway, we will engage in formal negotiations to determine exactly how large the opportunity is.”

Gower has 20 years experience in the events industry and has worked for DMG World Media, Marine Industry Events and its bid to launch the Liverpool Boat Show, Brand Events and its Top Gear portfolio, National Boat Shows and Emap (now i2i Events Group). He was most recently a business development director at Clarion Events.

He has also worked in the broadcasting sector on a series of well-known brands including a Channel 5 series of the Ideal Home Show, ITV’s annual coverage of the London Boat Show, the World Indoor Windsurfing Championships and a reality TV show for children.

Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Media 10 has extended Manchester’s Ideal Home Show at Christmas to four days next year, following its debut on 14-16 November.

Rapid News completes Interplas acquisition
posted on: 21/11/2014 09:48:15
Niche publishing company Rapid News Communications Group has concluded its purchase of plastics industry exhibition, Interplas, from Reed Exhibitions, for an undisclosed amount.

Almost half of CEOs see internal events as a cost rather than an investment, according to the directors that work for them, revealed communications agency Involve.

Eventbrite opens Manchester office
posted on: 20/11/2014 12:53:06
Global self-service ticketing platform, Eventbrite, has expanded its UK presence with the opening of a new office in Manchester.

New show content for Naidex National
posted on: 19/11/2014 12:34:49
Show organiser i2i Events will launch new OTnews Live feature area in the College of Occupational Therapists (COT) Zone at Naidex National in 2015.