Sign in or Register
 
 
THE WINTER MASH-QUERADE PRESENTED BY MASH MEDIA
Register today to receive each issue absolutely FREE!


Exhibition Sales Executive
Wimbledon, London

Exhibition Sales Executive
Wimbledon, London

Senior Recruitment Consultant
Hertfordshire

Area Sales Manager
East Midlands/North East



Tom McInerney, director of Etherlive gives EN his cyber security top...

EN discovers Millbrook is a diverse venue with added va-va-voom. ...

David Becker, co-founder of zkipster, talks to EN about audience...

Exhibition News October 2014
October 2014

Gower to lead expansion of ITV live events strategy
posted on: 27/4/2012 10:17:28
james gower

Exhibition industry professional James Gower has been appointed lead consultant for ITV’s expanding live events strategy.

Gower claimed the television network has identified live events as a key sector for expansion over the next five years and will actively seek relationships within the events industry to realise its ambitions.

“Television brands and events are a major part of our industry: Top Gear Live, The Gadget Show and Grand Design Live are some well-known examples but actually there is a great deal more to be done and some radical new business models to look at too,” he said.

Gower pointed out ITV had a huge brand portfolio and archive including programmes and films such as the Carry On series and Thunderbirds.

“I’m interested to hear from organisers and businesses that have live event ideas for ITV or from those who simply want a chat,” Gower said. “Once the review is fully underway, we will engage in formal negotiations to determine exactly how large the opportunity is.”

Gower has 20 years experience in the events industry and has worked for DMG World Media, Marine Industry Events and its bid to launch the Liverpool Boat Show, Brand Events and its Top Gear portfolio, National Boat Shows and Emap (now i2i Events Group). He was most recently a business development director at Clarion Events.

He has also worked in the broadcasting sector on a series of well-known brands including a Channel 5 series of the Ideal Home Show, ITV’s annual coverage of the London Boat Show, the World Indoor Windsurfing Championships and a reality TV show for children.

Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
EN supports event blogging industry
posted on: 23/10/2014 11:15:14
Preparations for the second National UK Blog Awards (UKBA15) are underway, with Exhibition News as an event category sponsor.

Prime Minister backs National Events Month
posted on: 23/10/2014 11:12:02
As National Events Month October (#NEMO) moves into its final week Prime Minister David Cameron has again given his backing to the campaign in a letter, wishing it “every success”.

New survey to look into industry partnerships
posted on: 23/10/2014 09:32:21
Have your say on the state of the organiser and contractor partnership by completing our new confidential survey.

The organiser of Timber Expo has said its latest exhibition was the most successful in the event's four-year history.

NEC to host new printing show
posted on: 22/10/2014 12:42:46
The Print Show, a new exhibition covering products including litho and digital print equipment will take place for the first time from 13 to 15 October 2015 at the NEC.