Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Martin Clarke, NEC marketing director talks appreciation,...

From a chance seaside find, Neptunus MD April Trasler, tells EN how...

Richard Mann, market development director at the NEC asks who owns...

Exhibition News March 2015
March 2015

Gower to lead expansion of ITV live events strategy
posted on: 27/4/2012 10:17:28
james gower

Exhibition industry professional James Gower has been appointed lead consultant for ITV’s expanding live events strategy.

Gower claimed the television network has identified live events as a key sector for expansion over the next five years and will actively seek relationships within the events industry to realise its ambitions.

“Television brands and events are a major part of our industry: Top Gear Live, The Gadget Show and Grand Design Live are some well-known examples but actually there is a great deal more to be done and some radical new business models to look at too,” he said.

Gower pointed out ITV had a huge brand portfolio and archive including programmes and films such as the Carry On series and Thunderbirds.

“I’m interested to hear from organisers and businesses that have live event ideas for ITV or from those who simply want a chat,” Gower said. “Once the review is fully underway, we will engage in formal negotiations to determine exactly how large the opportunity is.”

Gower has 20 years experience in the events industry and has worked for DMG World Media, Marine Industry Events and its bid to launch the Liverpool Boat Show, Brand Events and its Top Gear portfolio, National Boat Shows and Emap (now i2i Events Group). He was most recently a business development director at Clarion Events.

He has also worked in the broadcasting sector on a series of well-known brands including a Channel 5 series of the Ideal Home Show, ITV’s annual coverage of the London Boat Show, the World Indoor Windsurfing Championships and a reality TV show for children.

Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Sharp visitor rise for RBTE 2015
posted on: 30/3/2015 15:34:40
Legend Exhibitions has reported a sharp rise in visitors at this year’s Retail Business Technology Expo (RBTE), held at Olympia London alongside the inaugural Retail Design Expo.

Paul Stoddart joins Capita Travel and Events
posted on: 30/3/2015 14:54:59
Multi-specialist travel, accommodation and events firm Capita Travel and Events has appointed Paul Stoddart to the new board position of director of meetings and events.

Barbican to host Event Photography Awards 2015
posted on: 30/3/2015 14:38:28
The Event Photography Awards 2015 is gearing up for its second year, celebrating clever capturing of experiences and moments at all types of events.

Organiser Clarion Events has announced the acquisition of Internet Retail Events Ltd from SJP Business Media.

The Department for Culture Media and Sport (DCMS) has proposed forming a Business Visits & Events board, comprising industry representation with government departments and agencies.