Sign in or Register | Newsletter
 
 



Register today to receive each issue absolutely FREE!





With Mash Media set to open a new event next year, EN catches up with...


Hugo Spalding, MD of data capture software firm, MSP Ltd, on the...


Industry legend Mike Rusbridge retires from Reed Exhibitions in...


As part of the launch of DB Systems’s new RfiD solution,...


At the height of the summer and art season, Masterpiece London...


Two families across five generations - 120 years of Montgomery...

Exhibition News September 2015
September 2015

Read it online
now for free!

Gower to lead expansion of ITV live events strategy
posted on: 27/4/2012 10:17:28
james gower

Exhibition industry professional James Gower has been appointed lead consultant for ITV’s expanding live events strategy.

Gower claimed the television network has identified live events as a key sector for expansion over the next five years and will actively seek relationships within the events industry to realise its ambitions.

“Television brands and events are a major part of our industry: Top Gear Live, The Gadget Show and Grand Design Live are some well-known examples but actually there is a great deal more to be done and some radical new business models to look at too,” he said.

Gower pointed out ITV had a huge brand portfolio and archive including programmes and films such as the Carry On series and Thunderbirds.

“I’m interested to hear from organisers and businesses that have live event ideas for ITV or from those who simply want a chat,” Gower said. “Once the review is fully underway, we will engage in formal negotiations to determine exactly how large the opportunity is.”

Gower has 20 years experience in the events industry and has worked for DMG World Media, Marine Industry Events and its bid to launch the Liverpool Boat Show, Brand Events and its Top Gear portfolio, National Boat Shows and Emap (now i2i Events Group). He was most recently a business development director at Clarion Events.

He has also worked in the broadcasting sector on a series of well-known brands including a Channel 5 series of the Ideal Home Show, ITV’s annual coverage of the London Boat Show, the World Indoor Windsurfing Championships and a reality TV show for children.

Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS

Ninety years after UFI’s 20 founders first met in Milan, members are preparing to return to the fashion capital for the global exhibition association’s annual congress.


Mash Media launches new exhibition for PAs
posted on: 4/9/2015 16:50:45
Mash Media has announced the launch of The PA Show, a new exhibition solely dedicated to PAs, EAs, executive secretaries and other senior office professionals.


London’s Science Museum in South Kensington has launched a new add-on for corporate events to coincide with the opening of its major exhibition, Cosmonauts: Birth of the Space Age, on 18 September.


A life-size baby elephant made out of chocolate is set to be the centrepiece at this year's Speciality Chocolate Fair, following on from a show-stopping giant chocolate saxophone at last year's show.


Visitors to the inaugural Event Industry Sleepover can look forward to entertaining tales from two leading UK authors, as organisers unveil the latest details for the charity networking event.