Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Alastair Reece, head of DBPixelhouse, argues that RFiD is not as...

Company founders Alan Newton and Toby Heelis have launched new...

Martin Clarke, NEC marketing director talks appreciation,...

Exhibition News April 2015
April 2015

Melville launches Exhibitor Options for organisers
posted on: 27/4/2012 10:22:16
Andy Gibb

Melville has launched a set of pre-packaged exhibitor stand options in conjunction with organisers in a bid to increase flexibility for exhibitors at shows.
 
Melville chief operating officer Andy Gibb (pictured) told EN that organisers have traditionally approached potential and existing exhibitors with two stand options: Shell scheme and space-only. Using the contractor’s new Exhibitor Options, organisers will also be able to offer enhanced shell, modular space and space solutions to exhibitors at the point of sale.
 
Working with the show organiser, Melville will come up with several pre-packaged enhanced shell and modular stand options that suit the contents of the trade or consumer show. The enhanced stands are based on overlay graphics, while the modular space options will incorporate build, graphics, pre-agreed furniture and counter, electrics, a data cable and carpet.
 
The stands will be available in 9sqm to 24sqm sizes and different configurations. Depending on show requirements, these packages could also include a screen for technology-oriented exhibitors, or shelving and racks for retail-focused events.
 
“Having just shell or stand-only is too limiting – there are times when an exhibitor doesn’t have the funding to build a space-only stand and will choose not to exhibit over using shell scheme,” Gibb explained. “In addition, every organiser in this country is looking for ways to increase revenue from their existing exhibitor pool.”
 
Gibb claimed the new offerings give an organiser’s sales team more collateral to sell to exhibitors, while simplifying the process of exhibiting and improving ROI for their customers.
 
UBM has already signed on to Melville’s new offering and is providing its Exhibitor Options to Internet World, TFM&A and eCommerce Expo. At time of press, three exhibitors had taken up the enhanced stand packages.
 
“As an organiser, the enhanced packages will give a greater variety to the show floor, particularly for typically ‘shell heavy’ shows,” UBM Live group director Jonny Sullens told EN.
 
“In addition, having a dedicated account manager from Melville looking after each exhibitor should make our customers lives easier when planning for the event.”
 
Gibb claimed the packages make it easier for everyone in the exhibition chain – from the organiser looking for new ways to get exhibitor buy-in, to suppliers providing services to those exhibitors and the ops teams onsite.
 
“The ability to offer these services has been there for some time, but it’s the route to market [via organisers] that makes the difference,” he added. “This is about how organisers present stand options on their shows to potential and rebooking exhibitors.”
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Events for Namuwongo continues charity drive
posted on: 17/4/2015 12:18:58
Events charity fundraising partnership, Events for Namuwongo (E4N), plans to continue supporting the community of Namuwongo by raising £25k per year going forward.

DSA celebrates 20th anniversary
posted on: 17/4/2015 11:54:53
Midlands company DSA is celebrating 20 years in business as David Sargent and Associates in April 1995.

Bumper month for AECC
posted on: 17/4/2015 11:24:00
The Aberdeen Exhibition and Conference Centre (AECC) is gearing up for its busiest April since 2009.

The Best of Britain and Ireland (BoBI) travel and tourism exhibition is changing its name to The British Tourism & Travel Show, organiser Diversified Communications UK has announced.

ACC Liverpool reveals new company brand
posted on: 15/4/2015 17:27:30
ACC Liverpool has announced its new umbrella name as The ACC Liverpool Group, to “reflect the expansion of the venue” and the organisation’s growing portfolio of services.