Exhibition News, working with industry research group SEER, is conducting a survey investigating the use, application and success of digital media in marketing trade shows and consumer exhibitions to visitors.
 
Organisers who participate in the survey will receive a copy of the full research report. A summary of the key findings will be published with industry comment in Exhibition News later this year.
 
The Visitor Marketing survey was previously conducted by Vivid in 2009 and 2008, allowing us to show clear trends in the way organisers market their events. A copy of the 2009 report can be seen at http://www.vivid-interface.com/uploads/2009_Confex_Report.pdf
 
The data will be collected and analysed by Vivid Interface and will be treated as totally confidential; no specific organiser information will be identified within the report or distributed in any way.
 
EN encourages you to get behind this new research and help us provide fresh insight into marketing trends across the exhibition organiser community.
 
To complete the survey, please go to www.vivid-interface.com/online/seersurvey/seer.htm