EN catches up with Interchange MD Phil Vann as the registration,...
New survey to look into visitor marketing trends
posted on: 30/4/2012 08:51:14
Exhibition News, working with industry research group SEER, is conducting a survey investigating the use, application and success of digital media in marketing trade shows and consumer exhibitions to visitors.
Organisers who participate in the survey will receive a copy of the full research report. A summary of the key findings will be published with industry comment in Exhibition News later this year.
The data will be collected and analysed by Vivid Interface and will be treated as totally confidential; no specific organiser information will be identified within the report or distributed in any way. EN encourages you to get behind this new research and help us provide fresh insight into marketing trends across the exhibition organiser community.