Garry Tyson scooped the gong for Best Organiser Salesperson at this...
New survey to look into visitor marketing trends
posted on: 30/4/2012 08:51:14
Exhibition News, working with industry research group SEER, is conducting a survey investigating the use, application and success of digital media in marketing trade shows and consumer exhibitions to visitors.
Organisers who participate in the survey will receive a copy of the full research report. A summary of the key findings will be published with industry comment in Exhibition News later this year.
The data will be collected and analysed by Vivid Interface and will be treated as totally confidential; no specific organiser information will be identified within the report or distributed in any way. EN encourages you to get behind this new research and help us provide fresh insight into marketing trends across the exhibition organiser community.
UBM has moved a step closer towards the acquisition of US organiser Advanstar.
The American firm, valued at US$972 million (£599 million) specialises in fashion, licensing, life sciences and powersports events.
John Sharkey, former Group CEO of the Scottish Exhibition and Conference Centre in Glasgow, is to become executive vice-president, European Operations of SMG, global provider of management services to more than 230 public assembly facilities, including ex