Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Kate Bishop at LOLA Event Staffing, shares her best practice on...

EN catches up with Interchange MD Phil Vann as the registration,...

Microsoft showcased Bing Pulse at this year’s International Confex,...

Exhibition News May 2015
May 2015

TCR holds standalone Road Cycling Show at Sandown Park
posted on: 30/4/2012 08:57:13
road cycling show

Sporting exhibition organiser TCR Shows has emphasised the quality of attendees at its first standalone Road Cycling Show at Sandown Park.
 
The debut Road Cycling Show from 21 to 22 April attracted 3,500 visitors (unaudited) and took up 2,000sqm gross with 100 exhibitors. Two cycling races coincided with the exhibition – the Surrey League Criterium Races around the venue’s race course on Saturday, and the Sandown Cyclone Sportive on Sunday.
 
Target visitors ranged from road racers and time triallists to sportive and commuter cyclists.
 
The debut exhibition was a spin-off from TCR’s Triathlon, Cycling and Running Show, which rebranded to the Triathlon Show this year to reflect its narrower focus, TCR Shows MD David Townsend said.
 
“Cycling is massive as an activity; within the gamut, we opted to focus on road cycling, which attracts a specific type of cyclist,” he explained. “Our objective is not to bring in big numbers, it’s about the quality of the individual coming to our show.
 
“Exhibitors said the quality at the first Road Cycling Show was fantastic. As an organiser, we’ve never played the numbers game the bigger events in our sectors play. We’ve found the specific nature of our shows means our audience is highly focused and energetic about attending.
 
“It also meant exhibitors could focus right down on products that appeal to road cyclists.”
 
Other features included two seminar theatres with Q&A and panel discussions. TCR partnered with IPC Media’s road cycling titles Cycling Weekly, Cycle Sport Magazine, Cycling Active and Cycling Fitness.
 
As well as a dedicated cycling launch, TCR Shows is relocating its Running Show, which debuted at Olympia in 2009, to Sandown Park from 27 to 28 October after postponing the 2011 edition. Townsend said the change in venue offered the show more opportunities to run complementary outdoor events.
 
The Road Cycling, Triathlon and Running shows remain under the Triathlon, Cycling and Running umbrella brand but will stay as separate exhibitions.
 
“Our flagship show had become more of a triathlon-only show, so the brand didn’t reflect the content,” Townsend added. “We were also venue bound with our existing event, so it made sense to run a cycling show separately.”

Dublin-based organiser Mara Media announced the debut of its first Cycling Show in Dublin this May.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Green event platform Poken has partnered with event industry mobile app leader QuickMobile, the firm announced at IMEX Frankfurt this week.

Anita Lowe’s venue-finding agency, Venues and Events, has agreed a joint venture with design and technology partner Creative Example, which will focus on trialling presentation technology.

Real-time audience insight technology Lumi has formed a strategic partnership with Cint, the global panel marketplace platform provider.

Sustainability Live is to become edie, as part of a major rebrand of the whole energy and sustainability offering, organiser Faversham House announced at the 2015 show.

Tech Fest 2015 unveils speaker line up
posted on: 20/5/2015 10:20:08
Reed Exhibitions’ Sallie Coventry, Ricardo Molina from Brightbull and Miguel Neves, IMEX Group have been confirmed to present keynote addresses at Tech Fest 2015, during London Technology Week.