Sign in or Register
 
 
Register today to receive each issue absolutely FREE!


Exhibition Sales Executive
Wimbledon, London

Exhibition Sales Executive
Wimbledon, London

Senior Recruitment Consultant
Hertfordshire

Area Sales Manager
East Midlands/North East



EN discovers Millbrook is a diverse venue with added va-va-voom. ...

David Becker, co-founder of zkipster, talks to EN about audience...

Networking is one of the most important tools that a start-up...

Exhibition News October 2014
October 2014

Exhibition News launches the Industry Expansion Initiative
posted on: 30/4/2012 09:01:01
en cover

Exhibition News owner Mash Media has launched the Industry Expansion Initiative in a bid to bring fresh talent into the exhibition industry.
 
Mash Media MD Julian Agostini said the intention is to help the industry expand by attracting more organisers into the community. The initiative complements the company’s mission to grow the exhibition industry.
 
Mash Media is now embarking on a national campaign to seek out potential organisers and educate them on the many benefits of running exhibitions.

The initiative will see Agostini visit the majority of the 31 universities across the country running events courses to find up-and-coming organisers. These include Leeds and Manchester Metropolitan, Glamorgan, Southampton, Bournemouth and Warwick universities.
 
Publishers and conference organisers who don’t currently run exhibitions or live events are also being targeted.
 
“There is no legal/red tape or barriers to entry but exhibitions normally serve existing communities,” Agostini explained. “This is why we are now targeting those communities that do not have a live event such as conferences, publishers, websites, charities and associations.
 
“In addition, we are looking to create entrepreneurs with the passion and desire to run these events.”
 
Mash Media aims to see 30 shows launched with at least 50 exhibitors in two years. To assist potential organisers, Mash will run a seminar looking at how to launch a show later this year and will assist in fostering partnerships within the existing exhibition community.
 
So far the Industry Expansion Initiative has secured the support of the Scottish Exhibition and Conference Centre, EarlsCourt and Olympia Venues and Pertons Signs.
 
“The UK is one of the most sophisticated markets in the world for exhibitions and launches in this country need to be that bit more defined, niche and intelligent,” Agostini continued. “Nevertheless, many communities are still not served by an exhibition.
 
“Live events are potentially the most potent form of marketing, so every community should have its own form of exhibition or interactive event. There still exists ample opportunity for smaller shows to develop as national or regional events.”
 
What do you think about our new Industry Expansion Initiative? Email the editor: ncameron@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
The organiser of Timber Expo has said its latest exhibition was the most successful in the event's four-year history.

NEC to host new printing show
posted on: 22/10/2014 12:42:46
The Print Show, a new exhibition covering products including litho and digital print equipment will take place for the first time from 13 to 15 October 2015 at the NEC.

A brand new medical event and addition to the Clarion Events portfolio, Austere Medical Environments (AME), was held at Olympia London earlier this month.

Ocean Media has reported its National Wedding Show autumn season has closed on a high, attracting visitor growth across eight days in London Earls Court, Birmingham NEC and Manchester Central.

Europcar, the vehicle supplier to the exhibition industry has extended its partnership with Excel London with the addition of a shuttle bus service.