Organiser of the one-day exhibition for the meetings industry, held at Leeds United Football Club, enlisted exhibitors and stafffrom the host venue to partake in joint singing and dancing during the ‘hospitality hour’ of the show. Exhibitors, including sales staff from Leeds United Football Club, Radisson Blu, Conference Leeds and Chilled Events took to the floor along with the organiser and entertained visitors with choreographed singing and dancing routines.
“We always keep the last hour of the show as Hospitality Hour and this year we thought we would get as many exhibitors involved in the entertainment as possible,” event manager Emma Cartmell said.
“The exhibitors were great and really got into the swing of things, we had even had secret rehearsals.”
Cartmell said the show has doubled in size since its inception and attracted more pre-registered visitors than ever before this year. The show attracted 100 exhibitors, 400 meeting and event planners including high-profile agencies such as Universal World Events, W and O Events, Expotel and Travel Leads, and 100 VIP buyers.
Other highlights of the show included a culinary demonstration and question and answer session by celebrity chef James Martin, a keynote breakfast address by the chief executive of Meet England, James Beresford, and a presentation from UK president of Meeting Professionals International, Samme Allen. Lectures took place throughout the day covering everything from event planning to the use of social media platforms to personal wellbeing.
Click on the video below to see the flashmob in action.
The Association of Event Organisers (AEO), Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA) have joined together to launch a three-year research study into the UK exhibitions and live events sector.