Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Kate Bishop at LOLA Event Staffing, shares her best practice on...

EN catches up with Interchange MD Phil Vann as the registration,...

Microsoft showcased Bing Pulse at this year’s International Confex,...

Exhibition News May 2015
May 2015

First London Cake International brings bakers to Excel
posted on: 2/5/2012 09:12:23
jo wheatley cake international

The first London edition of ICHF Events’ Cake International show has claimed 14,000 visitors at Excel.
 
The cake decorating and baking show from 27 to 29 April fielded 80 exhibitors and was opened by the winner of The Great British Bake Off TV programme, Jo Wheatley. Features included Q&A sessions with Wheatley and guest chefs, a cake decorating competition for amateurs and professionals, workshops, demonstration theatres, an authors’ area, bakery theatre and chocolate making zone.
 
ICHF Events show organiser Simon Burns claimed cake decorating and baking has become a consumer phenomenon, and cited a 70 per cent rise in attendance to its 12-year-old Cake International show at The NEC over the past two years.
 
The organiser claimed its 14,000 visitors (unaudited) consisted of local enthusiasts as well as fans from Nigeria, Qatar, Kuwait, Canada and Thailand.
 
“We have had great success with the show in Birmingham and we have been really excited to be able to bring Cake International to London for the first time,” Burns said. “The shows are the biggest of their kind in the world and we see cake decorating and baking fans come thousands of miles to attend.
 
“The revival in home baking can clearly been seen through programmes like The Great British Bake Off and it was great that Jo was able to join us.”
 
The next Birmingham edition of Cake International runs from 9 to 11 November and is co-located with ICHF’s Crafts for Christmas, Hobbycrafts and Art Materials Live from 8 to 11 November. The brand will return for its second edition at Excel from 12 to 14 April 2013.
 
Launch organiser Exposure Live will launch its first Cake and Bake Show at Earls Court in September.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Green event platform Poken has partnered with event industry mobile app leader QuickMobile, the firm announced at IMEX Frankfurt this week.

Anita Lowe’s venue-finding agency, Venues and Events, has agreed a joint venture with design and technology partner Creative Example, which will focus on trialling presentation technology.

Real-time audience insight technology Lumi has formed a strategic partnership with Cint, the global panel marketplace platform provider.

Sustainability Live is to become edie, as part of a major rebrand of the whole energy and sustainability offering, organiser Faversham House announced at the 2015 show.

Tech Fest 2015 unveils speaker line up
posted on: 20/5/2015 10:20:08
Reed Exhibitions’ Sallie Coventry, Ricardo Molina from Brightbull and Miguel Neves, IMEX Group have been confirmed to present keynote addresses at Tech Fest 2015, during London Technology Week.