Sign in or Register | Newsletter
 
 



Register today to receive each issue absolutely FREE!


Event Sales Executive
Wimbledon

Head of Sales
Manchester

Exhibition Coordinator
South Bucks

Head of Exhibitor Sales
Silverstone Drive, Coventry

Event Senior Sales Executive
Wimbledon

Marketing Executive
Daventry, Northamptonshire



Richard Dove from Showplans Technology Group, explores the changing...

Event organisers are harnessing the power of telemarketing to...

Many organisers have dipped their toes in Africa’s water, the...

Darren Poultney, managing director of Smart AV, talks to EN about the...

Jamie Vaughan managing director EMEA of Eventbase tells EN how a...

The Halo Group’s Alistair Watson tells EN about the creative...

Chris Clipston, technical director at Circdata, shares with EN some...

Global in size, Agility’s regional director for Fairs and Events...

David Chalmers, marketing director, Europe at Cvent discusses the...

Kate Bishop at LOLA Event Staffing, shares her best practice on...

Exhibition News June 2015
June 2015

Read it online
now for free!

First London Cake International brings bakers to Excel
posted on: 2/5/2012 09:12:23
jo wheatley cake international

The first London edition of ICHF Events’ Cake International show has claimed 14,000 visitors at Excel.
 
The cake decorating and baking show from 27 to 29 April fielded 80 exhibitors and was opened by the winner of The Great British Bake Off TV programme, Jo Wheatley. Features included Q&A sessions with Wheatley and guest chefs, a cake decorating competition for amateurs and professionals, workshops, demonstration theatres, an authors’ area, bakery theatre and chocolate making zone.
 
ICHF Events show organiser Simon Burns claimed cake decorating and baking has become a consumer phenomenon, and cited a 70 per cent rise in attendance to its 12-year-old Cake International show at The NEC over the past two years.
 
The organiser claimed its 14,000 visitors (unaudited) consisted of local enthusiasts as well as fans from Nigeria, Qatar, Kuwait, Canada and Thailand.
 
“We have had great success with the show in Birmingham and we have been really excited to be able to bring Cake International to London for the first time,” Burns said. “The shows are the biggest of their kind in the world and we see cake decorating and baking fans come thousands of miles to attend.
 
“The revival in home baking can clearly been seen through programmes like The Great British Bake Off and it was great that Jo was able to join us.”
 
The next Birmingham edition of Cake International runs from 9 to 11 November and is co-located with ICHF’s Crafts for Christmas, Hobbycrafts and Art Materials Live from 8 to 11 November. The brand will return for its second edition at Excel from 12 to 14 April 2013.
 
Launch organiser Exposure Live will launch its first Cake and Bake Show at Earls Court in September.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS

Eventopedia expands to Monte Carlo
posted on: 30/6/2015 15:40:19
Online marketplace for corporate meeting and event planners, Eventopedia, has announced the launch of its second destination, Monte Carlo.


Smart AV, part of The Incredible Pixel Group (IPG), has been appointed official AV supplier for the Farnborough International Airshow (FIA) for the fifth show running.


The Professional Convention Management Association (PCMA) has announced it will take its bi-annual PCMA Global Medical Meetings Summit to Scotland on 13-16 November 2015.


Showcase AVi has secured a new two-year contract with global organiser dmg events, to be the preferred supplier of AV equipment to their ad:tech London exhibition.


N200, a GES Global Company is continuing its support for education with a new university partnership to support Event Management Degree and Master’s Degree courses.