Sign in or Register
 
 
THE WINTER MASH-QUERADE PRESENTED BY MASH MEDIA
Register today to receive each issue absolutely FREE!


Sales Manager
London

Sponsorship Manager
London

Marketing Executive
South West, London

Sales Executive
London



Tom McInerney, director of Etherlive gives EN his cyber security top...

EN discovers Millbrook is a diverse venue with added va-va-voom. ...

David Becker, co-founder of zkipster, talks to EN about audience...

Exhibition News October 2014
October 2014

First London Cake International brings bakers to Excel
posted on: 2/5/2012 09:12:23
jo wheatley cake international

The first London edition of ICHF Events’ Cake International show has claimed 14,000 visitors at Excel.
 
The cake decorating and baking show from 27 to 29 April fielded 80 exhibitors and was opened by the winner of The Great British Bake Off TV programme, Jo Wheatley. Features included Q&A sessions with Wheatley and guest chefs, a cake decorating competition for amateurs and professionals, workshops, demonstration theatres, an authors’ area, bakery theatre and chocolate making zone.
 
ICHF Events show organiser Simon Burns claimed cake decorating and baking has become a consumer phenomenon, and cited a 70 per cent rise in attendance to its 12-year-old Cake International show at The NEC over the past two years.
 
The organiser claimed its 14,000 visitors (unaudited) consisted of local enthusiasts as well as fans from Nigeria, Qatar, Kuwait, Canada and Thailand.
 
“We have had great success with the show in Birmingham and we have been really excited to be able to bring Cake International to London for the first time,” Burns said. “The shows are the biggest of their kind in the world and we see cake decorating and baking fans come thousands of miles to attend.
 
“The revival in home baking can clearly been seen through programmes like The Great British Bake Off and it was great that Jo was able to join us.”
 
The next Birmingham edition of Cake International runs from 9 to 11 November and is co-located with ICHF’s Crafts for Christmas, Hobbycrafts and Art Materials Live from 8 to 11 November. The brand will return for its second edition at Excel from 12 to 14 April 2013.
 
Launch organiser Exposure Live will launch its first Cake and Bake Show at Earls Court in September.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
UBM claims good Q3 performance
posted on: 24/10/2014 14:15:23
Organiser UBM’s latest interim management statement has said growth in the events business has helped drive performance, though results will continue to be affected by currency movements.

Excel London has announced a new partnership with luggage concierge firm Portr, to deliver a new ‘premium travel experience’ for attendees visiting exhibitions hosted at the venue.

The NEC has extended its partnership with NCC Events, the exhibition arm of the National Caravan Council (NCC) to host its two exhibitions for the next three years.

Mischendahl to leave Logistik Group
posted on: 23/10/2014 12:24:23
Joint MD and Logistik Group founder, Dirk Mischendahl has revealed he is to step away from the event agency after eighteen years at the helm.

EN supports event blogging industry
posted on: 23/10/2014 11:15:14
Preparations for the second National UK Blog Awards (UKBA15) are underway, with Exhibition News as an event category sponsor.