Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Juraj Holub, social media and content marketing specialist at sli.do,...

Alastair Reece, head of DBPixelhouse, argues that RFiD is not as...

Company founders Alan Newton and Toby Heelis have launched new...

Exhibition News May 2015
May 2015

First London Cake International brings bakers to Excel
posted on: 2/5/2012 09:12:23
jo wheatley cake international

The first London edition of ICHF Events’ Cake International show has claimed 14,000 visitors at Excel.
 
The cake decorating and baking show from 27 to 29 April fielded 80 exhibitors and was opened by the winner of The Great British Bake Off TV programme, Jo Wheatley. Features included Q&A sessions with Wheatley and guest chefs, a cake decorating competition for amateurs and professionals, workshops, demonstration theatres, an authors’ area, bakery theatre and chocolate making zone.
 
ICHF Events show organiser Simon Burns claimed cake decorating and baking has become a consumer phenomenon, and cited a 70 per cent rise in attendance to its 12-year-old Cake International show at The NEC over the past two years.
 
The organiser claimed its 14,000 visitors (unaudited) consisted of local enthusiasts as well as fans from Nigeria, Qatar, Kuwait, Canada and Thailand.
 
“We have had great success with the show in Birmingham and we have been really excited to be able to bring Cake International to London for the first time,” Burns said. “The shows are the biggest of their kind in the world and we see cake decorating and baking fans come thousands of miles to attend.
 
“The revival in home baking can clearly been seen through programmes like The Great British Bake Off and it was great that Jo was able to join us.”
 
The next Birmingham edition of Cake International runs from 9 to 11 November and is co-located with ICHF’s Crafts for Christmas, Hobbycrafts and Art Materials Live from 8 to 11 November. The brand will return for its second edition at Excel from 12 to 14 April 2013.
 
Launch organiser Exposure Live will launch its first Cake and Bake Show at Earls Court in September.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Venue operator BH Live is celebrating its fifth anniversary, as the firm has generated business worth more than £200 million for the region’s economy since it started.

Smart AV announces rebrand with IPG launch
posted on: 1/5/2015 12:28:59
UK-based audio-visual supplier to the live events industry, Smart AV has announced the launch of the Incredible Pixel Group (IPG).

Global event staffing specialist Showforce has achieved the BSI EN ISO 14001:2004 certification for its commitment to environmental management.

Prime Minister David Cameron took time out of his election campaign last week to attend the Festival of Life at Excel London.

Sustainable Event Summit gets endorsement
posted on: 30/4/2015 17:05:45
The Sustainable Event Summit has won endorsement from some of the event industry's most prominent companies and figures.