Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Richard Mann, market development director at the NEC asks who owns...

EN’s Annie Byrne meets River Street Events’ MD Laura Biggs who...

ASP trio Jon Benjamin, Arran Coole & Jon Small talk tech innovation,...

Exhibition News March 2015
March 2015

First London Cake International brings bakers to Excel
posted on: 2/5/2012 09:12:23
jo wheatley cake international

The first London edition of ICHF Events’ Cake International show has claimed 14,000 visitors at Excel.
 
The cake decorating and baking show from 27 to 29 April fielded 80 exhibitors and was opened by the winner of The Great British Bake Off TV programme, Jo Wheatley. Features included Q&A sessions with Wheatley and guest chefs, a cake decorating competition for amateurs and professionals, workshops, demonstration theatres, an authors’ area, bakery theatre and chocolate making zone.
 
ICHF Events show organiser Simon Burns claimed cake decorating and baking has become a consumer phenomenon, and cited a 70 per cent rise in attendance to its 12-year-old Cake International show at The NEC over the past two years.
 
The organiser claimed its 14,000 visitors (unaudited) consisted of local enthusiasts as well as fans from Nigeria, Qatar, Kuwait, Canada and Thailand.
 
“We have had great success with the show in Birmingham and we have been really excited to be able to bring Cake International to London for the first time,” Burns said. “The shows are the biggest of their kind in the world and we see cake decorating and baking fans come thousands of miles to attend.
 
“The revival in home baking can clearly been seen through programmes like The Great British Bake Off and it was great that Jo was able to join us.”
 
The next Birmingham edition of Cake International runs from 9 to 11 November and is co-located with ICHF’s Crafts for Christmas, Hobbycrafts and Art Materials Live from 8 to 11 November. The brand will return for its second edition at Excel from 12 to 14 April 2013.
 
Launch organiser Exposure Live will launch its first Cake and Bake Show at Earls Court in September.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
LiftEx and Ultimate Christmas Fair choose ECL
posted on: 27/3/2015 15:24:03
ACC Liverpool has confirmed three more bookings for its new exhibition centre, six months ahead of its September opening.

The Association of Event Organisers (AEO), Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA) have joined together to launch a three-year research study into the UK exhibitions and live events sector.

Organiser UBM has announced the formation of a new product group, UBM Life Sciences, which will operate within the UBM Americas division.

AEO extends N200 partnership in 2015
posted on: 26/3/2015 10:28:31
The Association of Event Organisers (AEO) has renewed its partnership for 2015 with event registration, ticketing and data intelligence business, N200, a GES Global Company.

North London venue Alexandra Palace has been awarded £18.8m funding from the Heritage Lottery Fund (HLF), towards a major regeneration project.