The debut event will be split into three distinct zones: Print, publishing and innovation; design and creative media; and digital and direct marketing. Each will house its own theatre featuring keynote presentations and seminars from high-profile brands, along with demonstrations.
The show aims to target marketing professionals, commercial printers, publishers, advertising firms and creative agencies and is being organised by Informa’s Print Group subsidiary.
In addition, Informa confirmed a host of top tier printing brands as exhibitors including Canon UK, Fujifilm, Imprint Business Systems, Pensord, and Ricoh. The new trade show is also being supported by several print and marketing associations such as the British Association for Print and Communication, the Institute of Direct and Digital Marketing, the Direct Marketing Association and the Professional Publishers Association.
“We’re absolutely thrilled with the growing support from such a wide range of marketing and print organisations, associations and suppliers,” Cross Media 2012 marketing director Nick Craig Waller said.
“This clearly highlights the need for a dedicated cross media event that brings all the different cross media stakeholders together.”