Sign in or Register | Newsletter
 
 



Register today to receive each issue absolutely FREE!





As part of the launch of DB Systems’s new RfiD solution,...


At the height of the summer and art season, Masterpiece London...


Two families across five generations - 120 years of Montgomery...


From superhero movies to comic conventions, it’s a geek's world and...


Logistics suppliers are playing an increasingly important role for...


Planning approval is being sought for a new Titanic Exhibition Centre...

Exhibition News August 2015
August 2015

Read it online
now for free!

New-look Play Expo moves into EventCity in Manchester
posted on: 11/5/2012 09:25:13
replay expo 2011

Gaming and corporate events organiser Replay Events will relocate its annual UK video games expo to EventCity in Manchester as part of a rebrand and expansion of the show.
 
The former Replay Expo has been rebranded to Play Expo for its third edition and will run from 13 to 14 October at the Trafford Park venue. The annual consumer event was previously held at the Norbreck Castle Hotel in Blackpool and attracted 4,000 attendees last year.
 
Replay Events business development director Gordon Sinclair told EN the organiser is expanding the focus of the event to include both classic and modern gaming platforms.
 
Play Expo will be divided into four events: re.play, now.play, pro.play and cos.play, with each including playable gaming hardware as well as well as exhibition space.
 
“We noticed over our last couple of events that we’re attracting younger gamers who are looking for more modern games,” Sinclair explained. “While we’re putting the classic gaming in a larger area, we’re also incorporating three other events at the same time into something that’s four times the size of our previous Blackpool event.”
 
Sinclair was confident the organiser could get 10,000 visitors to EventCity. The venue was chosen for its space, access, transport links and more comprehensive facilities.
 
“Outside of London, there aren't really any events of this size available yet we know there is huge demand for it from consumers in the Midlands, north of England and Scotland,” Sinclair said. “These guys want an event but find London too far away.
 
“Just by running the same event in Manchester, we felt we could have increased our attendance by 2,000. By offering one ticket to four events, we’re confident we can get 10,000 to the show.”

“EventCity had no hesitation in partnering with Replay when we saw the range and diversity of their event – I can honestly say that every section of the gaming world will be well covered and that there promises to be some unique activities taking place," EventCity MD Andy Orr said. "Personally, I am looking forward to trying some of the vintage video games and reliving a misspent youth.”

EventCity, which opened as an exhibition venue in 2011, claims to have secured 40 shows this year as well as bookings through to 2014.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS

Coventry’s Ricoh Arena is set to benefit from the opening of a new railway station, but there are mixed reactions over news only one 75-seat train will pass through hourly.


UK-based analytics service provider Storesense has launched its latest service to give organisers an insight into delegates’ movements at trade shows.


Media 10 launches Great British Bake Off Live
posted on: 27/8/2015 13:11:30
The Cake & Bake Show has unveiled its showstopper for 2015, as organisers serve up a live event edition of hit television programme The Great British Bake Off (GBBO).


Scottish organisers are urging exhibitors to be vigilant after reporting a spike in offers for free trade show guide listings with a €3636 (US$4101) sting in the fine print.


Hospitality and tourism suppliers from across England’s north west will be among the first to enjoy Liverpool’s new exhibition centre at the launch of networking event Venue Expo next month.