Sign in or Register
 
 
Exhibition News Race Day
Register today to receive each issue absolutely FREE!


Business Development Manager
London

Head of Sales and Events
Harrogate International Centre

Event Manager
Nottingham

Sales Executive
London



Food show win spurs HIC Yorkshire's plans for growth...

Lewis Field, head of design at exhibition stand builder Nimlok...

The Old Granada Studios in Manchester have been revamped into an...

Exhibition News September 2014
September 2014

Pulse to hold Dragons Den with House of Fraser
posted on: 14/5/2012 08:38:50
pulse 2011

Clarion Events has partnered with retailer House of Fraser and retail marketing consultant Mary Portas to run a ‘Dragon’s Den’ style competition at this year’s Pulse trade show.
 
The new partnership will give 10 giftware designers a 10-minute slot each at the live exhibition to pitch their products to Portas’ business partner Peter Cross, and a team of scouts from House of Fraser.
 
The competition is only open to Pulse exhibitors and has already attracted a substantial number of exhibitors, Clarion said. Mary Portas and the House of Fraser announced a similar initiative with UBM’s Interiors trade show in January to help interior designers step into retail.
 
Cross will also be a keynote speaker at Pulse and offer a live coaching session, critiquing three retailers in need of a facelift.
 
Pulse will be held from 10 to 12 June at Earls Court and will focus on giftware, homeware and lifestyle brands. The event is broken into five sectors: Gifts, fashion accessories, home, wellbeing and Launchpad, a zone dedicated to 120 new British designer makers and graduates.
 
Clarion marketing executive Tim Phillips said this year’s event will feature 600 exhibitors, up from 500 last year. Twenty five per cent of exhibitors are participating in the Launchpad zone, which is 20 per cent larger than last year.
 
The organiser has also expanded a partnership with Central Saint Martins college of art and design to showcase 22 graduates. Phillips said 160 applied for the opportunity to be at Pulse.
 
“It’s all about trying to improve the show year-on-year; we want to find partners and new people to work with,” Phillips said.
 
“We handpick what we have on offer, and that helps reduce the impact of the recession by showing companies and designs that visitors want to see. These days, you have to take out ‘middle of the road’ products and provide quality.”
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Organiser of the inaugural The Venue Expo, UKFE, has announced the 2015 edition of the show is to relocate to the Exhibition Centre Liverpool.

A team of Business Design Centre (BDC) staff has raised more than £29,000 for the charity Islington Giving after a six-day bike ride from Newcastle to the north London venue.

Reed Exhibitions’ latest edition of International Jewellery London (IJL) opened yesterday at Olympia London (31 August) featuring a series of special one-on-one advice clinics for the first time.

Pickevent hosted a busy night of networking at the Google Campus in east London last night (28 August).

Venue Expo hosts exhibitor masterclass
posted on: 29/8/2014 11:23:24
Exhibitors were given a masterclass on how to maximise their ROI ahead of the first edition of The Venue Expo.