Sign in or Register
 
 
The Venue Expo
Register today to receive each issue absolutely FREE!
Exhibition News Awards




The Artexis easyFairs Group has acquisitive global ambitions. EN...

Manchester Central won the Exhibition News award for Best Venue last...

EN looks back over 150 years of Perton Signs and the company’s...

Exhibition News April 2014
April 2014

Pulse to hold Dragons Den with House of Fraser
posted on: 14/5/2012 08:38:50
pulse 2011

Clarion Events has partnered with retailer House of Fraser and retail marketing consultant Mary Portas to run a ‘Dragon’s Den’ style competition at this year’s Pulse trade show.
 
The new partnership will give 10 giftware designers a 10-minute slot each at the live exhibition to pitch their products to Portas’ business partner Peter Cross, and a team of scouts from House of Fraser.
 
The competition is only open to Pulse exhibitors and has already attracted a substantial number of exhibitors, Clarion said. Mary Portas and the House of Fraser announced a similar initiative with UBM’s Interiors trade show in January to help interior designers step into retail.
 
Cross will also be a keynote speaker at Pulse and offer a live coaching session, critiquing three retailers in need of a facelift.
 
Pulse will be held from 10 to 12 June at Earls Court and will focus on giftware, homeware and lifestyle brands. The event is broken into five sectors: Gifts, fashion accessories, home, wellbeing and Launchpad, a zone dedicated to 120 new British designer makers and graduates.
 
Clarion marketing executive Tim Phillips said this year’s event will feature 600 exhibitors, up from 500 last year. Twenty five per cent of exhibitors are participating in the Launchpad zone, which is 20 per cent larger than last year.
 
The organiser has also expanded a partnership with Central Saint Martins college of art and design to showcase 22 graduates. Phillips said 160 applied for the opportunity to be at Pulse.
 
“It’s all about trying to improve the show year-on-year; we want to find partners and new people to work with,” Phillips said.
 
“We handpick what we have on offer, and that helps reduce the impact of the recession by showing companies and designs that visitors want to see. These days, you have to take out ‘middle of the road’ products and provide quality.”
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Diversified unveils SITS14 show content
posted on: 23/4/2014 14:41:20
More than 4,500 IT professionals are expected to attend The Service Desk & IT Support Show (SITS14) when it returns to Earls Court for its 20th anniversary.

Scotland’s Trade Fair Autumn is set to grow this September with 120 exhibitors from the gift, homeware and jewellery sectors attending, up 10 per cent from last year.

Grand Designs Live adds new features
posted on: 23/4/2014 12:32:47
Leading contemporary home show Grand Designs Live will showcase a range of new attractions when it returns to Excel London for its 10th year.

The Edinburgh International Conference Centre (EICC) is set to host a briefing and networking event for members of the Scottish Events and Festivals Association (SEFA) on 8 May 2014.

EVCOM partners with The Meetings Show
posted on: 23/4/2014 09:54:59
The Meetings Show has partnered with new industry association EVCOM to raise the event’s profile and benefit members and attendees.