Sign in or Register | Newsletter
 
 



Register today to receive each issue absolutely FREE!





From superhero movies to comic conventions, it’s a geek's world and...


Logistics suppliers are playing an increasingly important role for...


Planning approval is being sought for a new Titanic Exhibition Centre...


Marketing and event specialist, UKFE tells EN how its inaugural...


Richard Dove from Showplans Technology Group, explores the changing...


Event organisers are harnessing the power of telemarketing to...

Exhibition News July 2015
July 2015

Read it online
now for free!

Pulse to hold Dragons Den with House of Fraser
posted on: 14/5/2012 08:38:50
pulse 2011

Clarion Events has partnered with retailer House of Fraser and retail marketing consultant Mary Portas to run a ‘Dragon’s Den’ style competition at this year’s Pulse trade show.
 
The new partnership will give 10 giftware designers a 10-minute slot each at the live exhibition to pitch their products to Portas’ business partner Peter Cross, and a team of scouts from House of Fraser.
 
The competition is only open to Pulse exhibitors and has already attracted a substantial number of exhibitors, Clarion said. Mary Portas and the House of Fraser announced a similar initiative with UBM’s Interiors trade show in January to help interior designers step into retail.
 
Cross will also be a keynote speaker at Pulse and offer a live coaching session, critiquing three retailers in need of a facelift.
 
Pulse will be held from 10 to 12 June at Earls Court and will focus on giftware, homeware and lifestyle brands. The event is broken into five sectors: Gifts, fashion accessories, home, wellbeing and Launchpad, a zone dedicated to 120 new British designer makers and graduates.
 
Clarion marketing executive Tim Phillips said this year’s event will feature 600 exhibitors, up from 500 last year. Twenty five per cent of exhibitors are participating in the Launchpad zone, which is 20 per cent larger than last year.
 
The organiser has also expanded a partnership with Central Saint Martins college of art and design to showcase 22 graduates. Phillips said 160 applied for the opportunity to be at Pulse.
 
“It’s all about trying to improve the show year-on-year; we want to find partners and new people to work with,” Phillips said.
 
“We handpick what we have on offer, and that helps reduce the impact of the recession by showing companies and designs that visitors want to see. These days, you have to take out ‘middle of the road’ products and provide quality.”
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS

First-half profit rise for Informa
posted on: 29/7/2015 12:49:11
Informa has reported its first-half revenue rose 8.6 per cent to £618.8m, with the business’s global exhibition portfolio a standout performer contributing to a pre-tax profit of £121.9m, up from £100.2m.


Talent management agency and speaker bureau Kruger Cowne has embarked on a yearlong, worldwide search for a ‘young icon of the future’ with One Young World, the global forum for young leaders over the age of 18.


Festival of Code prepares for the ICC move
posted on: 29/7/2015 09:49:39
The Festival of Code is gearing up for its annual showcase event for aspiring tech superstars, ahead of its move to the International Convention Centre Birmingham (the ICC) this week.


Marketing communications firm, CI Group, has announced the acquisition of creative design and event production agency Ellipsis.


Bumper start to 2015 for EventCity
posted on: 28/7/2015 17:15:23
EventCity has reported its busiest half-year to date, with record visitor numbers and high profile events including the X Factor auditions and the Ideal Home Show.