A restructure into six focus areas at this year’s Internet World has helped UBM chalk up a 75 per cent rebooking rate for its 2013 edition.
 
The 20th anniversary edition of the technology-focused trade show attracted approximately 10,000 visitors (pending ABC audit) and was split into six key areas: Digital marketing, ecommerce, cloud and hosting, social media, mobile and content management.
 
Group event manager Andy Kiwanuka attributed its 75 per centre onsite rebooking rate to the show’s constant adaptation and evolution over the past 20 years, in line with changing perceptions of the Internet and how businesses interact digitally.
 
As well as displays detailing headline changes across technology in the last 20 years, a major drawcard was 140 hours of free conference sessions, held in separate breakout areas in each of the six show zones. Keynote speakers came from Cisco, Google, Microsoft and LinkedIn.
 
UBM also claimed 300 industry suppliers were present at the show.
 
“Those who visited accessed ground-breaking content and everything they needed under one roof to help successfully implement winning digital marketing, ecommerce or cloud-related strategies,” Kiwanuka said.
 
Internet World returns to Earls Court 2 from 23 to 25 April 2013. Kiwanuka told EN plans were afoot to expand the show by focusing on emerging technology sectors.
 
He also suggested the event could return to the international stage once more and confirmed UBM is in discussions with its US partners about opportunities.
 
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