Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!


Data Manager
Wimbledon

Sales Manager
Farnborough

Sales Manager
London

Sponsorship Manager
London



Stephane Doutriaux founder of event tech company Poken tells EN how...

EN editor Jamie Wallis takes the trip up to Shropshire to have lunch...

Event manager Chris Brazier needs no wake-up call ahead of the 2015...

Exhibition News November 2014
November 2014

Ideal Home Show website extends show profile
posted on: 22/5/2012 08:26:14
Ideal home show

The Ideal Home Show has launched an ecommerce website to increase the scope of Media 10 show’s brand.
 
The Ideal Home Show Online Shop will offer online shopping for homeowners, showcasing more than 1,000 products from suppliers. It will offer indoor and outdoor furniture, soft furnishings, lighting, bedding, storage, garden gadgets and tools, homeware and cookware, gadgets and gifts.

“We see our brand extension as an opportunity for people who are not show goers at the moment to see what it’s all about,” said publishing director Justin Levett, one of the original Media 10 founders.

“Lee Newton [Media 10 MD] has said many times to us that in this industry, too many organisers are guilty of trying to fish in the same pond.

“Brand extensions like this give us a chance to increase our pond.”

Levett added the new website will champion products that represent the demands of the growing audience of online shoppers aged 32-56.

Media 10 highlighted the rise in visitor spending at this year’s Ideal Home Show.

Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Media 10 has extended Manchester’s Ideal Home Show at Christmas to four days next year, following its debut on 14-16 November.

Rapid News completes Interplas acquisition
posted on: 21/11/2014 09:48:15
Niche publishing company Rapid News Communications Group has concluded its purchase of plastics industry exhibition, Interplas, from Reed Exhibitions, for an undisclosed amount.

Almost half of CEOs see internal events as a cost rather than an investment, according to the directors that work for them, revealed communications agency Involve.

Eventbrite opens Manchester office
posted on: 20/11/2014 12:53:06
Global self-service ticketing platform, Eventbrite, has expanded its UK presence with the opening of a new office in Manchester.

New show content for Naidex National
posted on: 19/11/2014 12:34:49
Show organiser i2i Events will launch new OTnews Live feature area in the College of Occupational Therapists (COT) Zone at Naidex National in 2015.