Ideal Home Show website extends show profile

Targeting the market

Organisers UBM and Clarion Events are due to go head-to-head with new...

Alexandra Palace looks to reach new heights

Alexandra Palace has long been an iconic feature of the London...

London Book Fair looks to turn new corner

The London Book Fair hoped to turn a new chapter for the publishing...

BNC Global Event Show alternates venues

The BNC Global Event Show alternates its London venues between a City...

	What EN is talking about most
	Business Design Centre Ocean Media Bolddog Lings Motocross Manchester Central ISES UK Chapter exhibitors Mayridge Manchester Excel Reed Exhibitions Manchester's EventCity The NEC Reed Travel Exhibitions Boothby Graffoe Andy Orr The Athenaeum

June 2013

Ideal Home Show website extends show profile

posted on: 22/5/2012 09:26:14

The Ideal Home Show has launched an ecommerce website to increase the scope of Media 10 show’s brand.

The Ideal Home Show Online Shop will offer online shopping for homeowners, showcasing more than 1,000 products from suppliers. It will offer indoor and outdoor furniture, soft furnishings, lighting, bedding, storage, garden gadgets and tools, homeware and cookware, gadgets and gifts.

“We see our brand extension as an opportunity for people who are not show goers at the moment to see what it’s all about,” said publishing director Justin Levett, one of the original Media 10 founders.

“Lee Newton [Media 10 MD] has said many times to us that in this industry, too many organisers are guilty of trying to fish in the same pond.

“Brand extensions like this give us a chance to increase our pond.”

Levett added the new website will champion products that represent the demands of the growing audience of online shoppers aged 32-56.

Media 10 highlighted the rise in visitor spending at this year’s Ideal Home Show.

Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net

Print:
Email:

Share article:
Tweet

COMMENTS

Would you like to Leave a Comment?

LATEST NEWS

UBM Live launches London Technology Week posted on: 19/6/2013 13:03:47
	UBM Live is working with London & Partners to create London Technology Week – an annual event to highlight the city’s role as a major technology centre. READ MORE»

NEC hopes to change perceptions with added conference focus posted on: 19/6/2013 11:36:58
	The NEC has invested in a new conference suite in response to organiser and exhibitor demand. READ MORE»

London Honey Show guarantees a buzz posted on: 19/6/2013 10:23:10
	Bees, beekeepers, and bee associations are buzzing with excitement at the return of the London Honey Show 2013. READ MORE»

Cereals 2013 reflects optimism with 25,000 visitors posted on: 18/6/2013 11:53:46
	Haymarket Exhibitions has hailed its technical event for the UK arable sector a success, despite a challenging year for the agriculture industry. READ MORE»

Square Meal extends first-day hours following industry response posted on: 18/6/2013 11:20:19
	London-based event industry exhibition, Square Meal's Venues & Events Live, is to extend the open hours of the first day of its show in response, the organiser says, to calls from the industry. READ MORE»