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New Mac expo launched at London Barbican
posted on: 25/5/2012 09:06:21
A new show for the prosumer and professional Mac user market is launching at the Barbican Centre later this year.
The Appule Personal and Professional User Live Expo will take place from 11 to 12 October in Barbican’s Hall 1 and claims to have already had 2,500 pre-registered ticket requests since its official launch earlier this month.
The event is being organised by Indigo Media and Events, who has partnered with Apple consultancy company MacTechnology to consult on its latest event.
Appule was originally titled AppleExpo but rebranded after Apple threatened a cause for trademark infringement.
“It was decided, some time back, that the common sense approach was to change the name of the event so as not to offend or confuse anybody going forward; much the same way Apple Expo in Canada changed its name to iExpo last year,” an Indigo spokesperson said.
Appule is designed to create a live meeting place for graphic designers, illustrators, photographers, web designers, architects, publishers and creative professionals using Mac-based platforms to liaise with experts, see new products, learn and network with their peers. The organiser was quick to point out its aim is not to hold a purely Apple-focused event.
Hardware and software on display will be Mac-based or involve peripherals including printers, screens, scanners and software. Indigo also plans to address the technical side with storage, networking and communications content and will maintain an area dedicated to the Apple dealer channel.
The show will be broken down into zones including a digital photo and imaging area and video and film. A business apps and solutions zone will then tap into rising demands for mobile apps. About 100 exhibitors are expected.
The Association of Event Organisers (AEO), Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA) have joined together to launch a three-year research study into the UK exhibitions and live events sector.