Sign in or Register | Newsletter
 
 



Register today to receive each issue absolutely FREE!





From superhero movies to comic conventions, it’s a geek's world and...


Logistics suppliers are playing an increasingly important role for...


Planning approval is being sought for a new Titanic Exhibition Centre...


Marketing and event specialist, UKFE tells EN how its inaugural...


Richard Dove from Showplans Technology Group, explores the changing...


Event organisers are harnessing the power of telemarketing to...

Exhibition News July 2015
July 2015

Read it online
now for free!

New Mums Show Live targets parents of 4-12 year olds
posted on: 28/5/2012 13:19:41
mums show live

A new show aimed at parents of 4-12 year-olds in the UK is being launched at Alexandra Palace next year.
 
Mums Show Live is the first launch by former executive vice-president of DMG Events Jason Franks, and claims to fill a gap between consumer events targeting new parents and teenagers.
 
“Parenting exhibitions have traditionally been aimed at the parents of newborns, but many parents are looking for support throughout the pre-teen period,” Franks explained. “This is what we are aiming to provide through exhibits, entertainment and the opportunity for dialogue with experts and fellow parents.”
 
The exhibition will be held from 16-19 May 2013 and includes an interactive marketplace, conversation theatre, information on educational services and schools, family-friendly homes and gardens, and a relaxation area for mums and dads. The organiser hopes to get 150-200 exhibitors.
 
“We conceived Mums Show Live for parents who appreciate the support offered by other parents, books, newspaper articles, TV shows, expert blogs and websites as well as teachers,” Franks added.
 
The new organiser is aiming for between 20,000 and 30,000 visitors at its first event and plans to roll out the brand to other venues across London and the UK. Franks pointed out 15 per cent of children are born in Greater London, rising to 25 per cent across South East England.
 
Franks has spent the past 12 years as MD and executive vice-president of DMG Events. Mums Show Live is the brainchild of Franks; his brother, Dominic Franks, who will head up creative and communications; and partner Andy McDonald, who runs event production company The Persuaders.
 
The company has also recruited former DMG staffer Sarah Beaman as sales director for the new event. She was previously involved with the Ideal Home Show for 13 years while it was under DMG’s ownership and prior to Media 10’s acquisition of the brand in 2009.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS

Renowned 'whistleblower' Edward Snowden has been announced as a speaker at this year’s IP EXPO Europe, live via satellite to discuss the truth about privacy in a post Hacking Team world.


Event app provider, myQaa, has shone the spotlight on five female leaders in the field of event technology, in a new industry initiative to recognise the female community who are making a difference.


Record number of association events at ExCeL
posted on: 27/7/2015 10:09:00
ExCeL London is celebrating the record number of associations choosing London as a destination for their events, following the venue’s bumper start to the year.


Event organiser Media 10 has signed a five-year tenancy deal with the NEC, ahead of its inaugural UK Construction Week opening in October.


Ian Congdon has been appointed the new head of sales at the NEC Group Arenas, leaving his role as Liverpool Echo Arena sales manager.