Sign in or Register
 
 
Register today to receive each issue absolutely FREE!




EN discovers Millbrook is a diverse venue with added va-va-voom. ...

David Becker, co-founder of zkipster, talks to EN about audience...

Networking is one of the most important tools that a start-up...

Exhibition News October 2014
October 2014

New Mums Show Live targets parents of 4-12 year olds
posted on: 28/5/2012 13:19:41
mums show live

A new show aimed at parents of 4-12 year-olds in the UK is being launched at Alexandra Palace next year.
 
Mums Show Live is the first launch by former executive vice-president of DMG Events Jason Franks, and claims to fill a gap between consumer events targeting new parents and teenagers.
 
“Parenting exhibitions have traditionally been aimed at the parents of newborns, but many parents are looking for support throughout the pre-teen period,” Franks explained. “This is what we are aiming to provide through exhibits, entertainment and the opportunity for dialogue with experts and fellow parents.”
 
The exhibition will be held from 16-19 May 2013 and includes an interactive marketplace, conversation theatre, information on educational services and schools, family-friendly homes and gardens, and a relaxation area for mums and dads. The organiser hopes to get 150-200 exhibitors.
 
“We conceived Mums Show Live for parents who appreciate the support offered by other parents, books, newspaper articles, TV shows, expert blogs and websites as well as teachers,” Franks added.
 
The new organiser is aiming for between 20,000 and 30,000 visitors at its first event and plans to roll out the brand to other venues across London and the UK. Franks pointed out 15 per cent of children are born in Greater London, rising to 25 per cent across South East England.
 
Franks has spent the past 12 years as MD and executive vice-president of DMG Events. Mums Show Live is the brainchild of Franks; his brother, Dominic Franks, who will head up creative and communications; and partner Andy McDonald, who runs event production company The Persuaders.
 
The company has also recruited former DMG staffer Sarah Beaman as sales director for the new event. She was previously involved with the Ideal Home Show for 13 years while it was under DMG’s ownership and prior to Media 10’s acquisition of the brand in 2009.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Ocean Media has reported its National Wedding Show autumn season has closed on a high, attracting visitor growth across eight days in London Earls Court, Birmingham NEC and Manchester Central.

Europcar, the vehicle supplier to the exhibition industry has extended its partnership with Excel London with the addition of a shuttle bus service.

I2i Events Group will launch new feature area brand, Retail Shop, at Spring Fair International and sister event Autumn Fair International in 2015.

Euro Bus Expo 2014 prepares for NEC return
posted on: 20/10/2014 10:47:14
Diversified Communications UK is gearing up for its first biennial trade show for the bus and coach industry, Euro Bus Expo 2014 at The NEC on 4-6 November.

More than 350 alpacas are set to take over the halls of the Ricoh Arena at The British Alpaca Futurity in 2015.