The event manager of the International Outdoor Event Expo (IOEX) show has said it will look to engage more landowners and technology providers for its second edition.
UBM event manager James Samuel, who also looks after the more established co-located sister show International Confex show at Excel London, said the show is casting its net wider for different types of exhibitors. “IOEX was born out of talking with our show buyers,” he said. “With IOEX, we can widen the focus of our events spectrum.”
IOEX 2013 will take place from 19 to 21 March at Excel London, with the Event Hire Association (EHA) set to bring a new feature. In a bid to promote the hiring of live event equipment over purchase, the EHA will bring together a selection of its members to create the new EHA Hire Village, showcasing their range of products and services in a real event environment. This will double up as a networking space for EHA members, visitors and exhibitors to meet up and discuss their events requirements in an informal setting.
“The secret of success within the event sector is how well companies work together to create fantastic showpieces,” said Event Hire Association MD Graham Arundell. “As it works so well for our client base then why not adopt the same approach at exhibitions?”
Jonny Sullens, group director of IOEX, has expressed his enthusiasm for this development of the show. “It’s important for us to highlight as many areas of the live events world as possible at IOEX and equipment hire represents an important part of the marketplace,” he said.
“We were delighted to have the support of the EHA for our inaugural show last year and this expansion to their presence is good news for all concerned. With IOEX and International Confex we’re working hard to provide a one-stop-shop for the events industry so this type of collaboration sits perfectly in line with our plans.”