Sign in or Register
 
 
Beazley event cancellation insurance – click here for a 10% discount
Register today to receive each issue absolutely FREE!
Exhibition News Awards




EN looks back over 150 years of Perton Signs and the company’s...

UK organisers are renowned for launching successful exhibitions and...

The Commonwealth Games and Ryder Cup will be heading to Scotland’s...

Exhibition News April 2014
April 2014

Gadget Show Christmas launched
posted on: 1/6/2012 11:08:03
gadget show live 2012

Upper Street Events has played down concerns a new Christmas edition of its popular Gadget Show Live could cannibalise attendance in Birmingham, claiming consumer demand can sustain both.
 
The organiser officially launched a Christmas edition of its Gadget Show Live brand at Excel London last week. Head of events Matt Hodgins told EN the organiser had been considering a second Gadget Show for the last couple of years based on satisfying demand that couldn’t be quenched with one event.
 
Gadget Show Christmas will run from 30 November to 2 December at Excel London.
 
“Cannibalisation was always the greatest concern behind launching a second show, but the research we conducted last year indicated that 50 per cent of our Birmingham visitors would attend a second show in the winter and that fewer than 10 per cent would attend the Christmas event in preference to the NEC show,” Hodgins explained.
 
“With a large audience from the southern counties who watch the TV programme regularly but have not attended the NEC event, we also expect to attract visitors who will be first-time event goers. There is considerable appetite from existing exhibitors, particularly those with a retail offering, to do the show more than once a year so we expect to see about half our London exhibitors who have worked on the event before.”
 
The rest will be recruited from industries focused primarily around the festive period, Hodgins said.
 
Like its sister event in Birmingham, the Christmas edition will centre around a 2,700-seat Super Theatre featuring an all-new Christmas show with the presenters of the TV programme. However, giving its timing, Hodgins expected more focus on the goods high on visitors’ Christmas lists including toys, games, phones, compact cameras, personal audio, tablets and other popular gadget gifts.
 
The original Gadget Show Live meanwhile, fits with the international release schedule for many top brands and will retain a trade and press preview day, he said.
 
Interactive features planned for the debut Excel exhibition include a gadget wheels test track, gaming stage, diamond music stage and Gadget Show studio, allowing visitors to be a presenter of the Channel 5 show in a mock-up studio.
 
This year’s Gadget Show Live at The NEC from 11 to 15 April expanded its Super Theatre by 2,000 seats and offered an additional 15,000 visitor tickets to cope with consumer demand.
 
Gadget Show Live returns to The NEC from 3 to 7 April 2013.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
CPhI Worldwide, part of UBM Live has appointed Rutger Oudejans to the role of brand director of the UBM Pharma Portfolio.

Prime Minister backs APPG Events inquiry
posted on: 16/4/2014 11:22:59
Prime Minister David Cameron has endorsed the All Party Parliamentary Group (APPG) Inquiry for Events.

The organisers of the International Festival for Business (IFB) have extended their promise to showcase the strengths of the UK’s economic recovery with a series of new events.

The Vintage Sports-Car Club has chosen Peterborough Arena to stage a week of celebrations to mark its 80th milestone.

Global Experience Specialists (GES) has appointed Rob Collins to the position of director of new congress business.