Upper Street Events won Best Brand Expansion at the EN Awards for the...
The Meetings Show UK strikes partnership with convention collective
posted on: 7/6/2012 08:13:57
A collective of 20 UK offices of international tourist boards and convention bureaus has signed a 12-month marketing partnership with the inaugural The Meetings Show UK.
The Meetings Show UK is organised by Centaur Exhibitions and will launch at London’s Olympia from 9 to 11 July 2013. The organiser initially projected 1,000 hosted buyers but has since upped its game and claims exhibitors will benefit from 13,500 scheduled appointments with 1,500 qualified hosted buyers at the event.
The new partnership with The Oysters collective will see the two organisations working together on business development activity within the UK throughout the coming year.
As part of the marketing partnership, The Meetings Show UK will be the main sponsor of The Oysters Summer Party and Association luncheon in London; and The Oyster Networking Event 2012 in Manchester.
“Both our organisations are focused on attracting and helping the UK meeting, incentive and conference buyer, so the synergy was obvious to both us and their members,” The Meetings Show UK exhibition director Steve Knight said. “The Oysters represent over 20 of the most popular overseas destinations and the partnership reflects our philosophy of supporting our exhibitors and partners year-round.”
Senior manager MICE UK and Ireland at the Malta Tourism Authority, Marie Anne Barthet Brown, saw the partnership as an effective way for members of the collective to reach senior buyers.
“The UK needs a fully hosted show and we are thrilled to be supporting this initiative. We are excited by the prospect of workingclosely with The Meetings Show UK team for our mutual benefit,” she added.
Karren Brady’s ascent to the top of the business world, the event industry’s response to the next generation of talent, and a shooting gallery have been some of the highlights of a packed opening day at International Confex.