Sign in or Register | Newsletter
 
 
Register today to receive each issue absolutely FREE!




Cranmore Park is setting its sights high to become a national brand....

As the event technology industry is rapidly transitioning to mobile,...

Meenal Ashtikar, head of customer insight and analytics at Acrotrend,...

Exhibition News February 2015
February 2015

The Meetings Show UK strikes partnership with convention collective
posted on: 7/6/2012 08:13:57
Steve Knight

A collective of 20 UK offices of international tourist boards and convention bureaus has signed a 12-month marketing partnership with the inaugural The Meetings Show UK.
 
The Meetings Show UK is organised by Centaur Exhibitions and will launch at London’s Olympia from 9 to 11 July 2013. The organiser initially projected 1,000 hosted buyers but has since upped its game and claims exhibitors will benefit from 13,500 scheduled appointments with 1,500 qualified hosted buyers at the event.
 
The new partnership with The Oysters collective will see the two organisations working together on business development activity within the UK throughout the coming year. 
 
As part of the marketing partnership, The Meetings Show UK will be the main sponsor of The Oysters Summer Party and Association luncheon in London; and The Oyster Networking Event 2012 in Manchester.
 
“Both our organisations are focused on attracting and helping the UK meeting, incentive and conference buyer, so the synergy was obvious to both us and their members,” The Meetings Show UK exhibition director Steve Knight said. “The Oysters represent over 20 of the most popular overseas destinations and the partnership reflects our philosophy of supporting our exhibitors and partners year-round.”
 
Senior manager MICE UK and Ireland at the Malta Tourism Authority, Marie Anne Barthet Brown, saw the partnership as an effective way for members of the collective to reach senior buyers.
 
“The UK needs a fully hosted show and we are thrilled to be supporting this initiative. We are excited by the prospect of workingclosely with The Meetings Show UK team for our mutual benefit,” she added.
 
Got a story for Exhibition News? Email us: exhibitionnews@mashmedia.net


Print:
Email:
Share article:

COMMENTS
Would you like to Leave a Comment?

LATEST NEWS
Excel unveils £15m project with Compass Group
posted on: 27/2/2015 14:35:24
Excel London has announced a new 10-year partnership with the Sports, Leisure and Hospitality sector of Compass Group UK & Ireland.

MPI appoints new chief operations officer
posted on: 27/2/2015 12:38:18
Meeting Professionals International (MPI) has appointed Michael Woody as its new chief operations officer, effective from 23 March.

Confex celebrates significant growth
posted on: 27/2/2015 12:27:13
International Confex, the premier exhibition for the UK events industry, has reported its most successful event to date under organiser Mash Media, growing its attendance by over a fifth.

Business Travel Show attracts 15% visitor rise
posted on: 27/2/2015 10:28:27
Organiser of the Business Travel Show has revealed its 21st edition attracted a 15 per cent increase in visitors on 24-25 February.

The World Travel Market Portfolio has revealed its four events facilitated almost US$7bn (£4.5bn) in travel and tourism deals in 2014.