Marketing Week Live has launched a new visitor loyalty and rewards programme alongside this year’s show.
 
MWLive Rewards has been devised by loyalty specialists Maximiles and is aimed at building stronger and longer engagement with customers, show organiser Centaur Exhibitions said. Visitors participating will receive a range of rewards including membership cards and valuable experiences tailored to marketing professionals.
 
Visitors can register for a loyalty account using their badge number and accrue points through a variety of activities including show attendance, mobile check-in, crafting blog posts, tweets and email participation. Points can be redeemed for marketing-related prizes such as two consecutive days of design services from Oliver Marketing, a three-month subscription to event planning resource Year Ahead, or tickets to see Michael McIntyre at London’s O2 Arena.
 
“Of course the biggest awards are reserved for when you attend the show, at which time you will have sufficient points to claim rewards from a specially selected catalogue of gifts and experiences which money can’t buy, tailored specifically for marketing professionals,” Maximiles MD Guy Keeling said.
 
Marketing Week Live runs at Olympia in London from 27 to 28 June. Earlier this year, Centaur announced a new Customer Loyalty and Motivation Show to sit underneath the Marketing Week Live umbrella this year.
 
“Through launching this initiative we are practicing what we preach in terms of innovative marketing solutions and creating a ‘brand’ experience for the visitor, encouraging participation in the show’s values,” Marketing Week Live marketing manager Hazel Willis said.
 
“It also allows us to demonstrate the breadth of exhibitor superiority through showcasing their product and service offerings in this way.”
 
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