Marketing Week Live to offer visitor loyalty scheme
posted on: 13/6/2012 10:48:00
Marketing Week Live has launched a new visitor loyalty and rewards programme alongside this year’s show.
MWLive Rewards has been devised by loyalty specialists Maximiles and is aimed at building stronger and longer engagement with customers, show organiser Centaur Exhibitions said. Visitors participating will receive a range of rewards including membership cards and valuable experiences tailored to marketing professionals.
Visitors can register for a loyalty account using their badge number and accrue points through a variety of activities including show attendance, mobile check-in, crafting blog posts, tweets and email participation. Points can be redeemed for marketing-related prizes such as two consecutive days of design services from Oliver Marketing, a three-month subscription to event planning resource Year Ahead, or tickets to see Michael McIntyre at London’s O2 Arena.
“Of course the biggest awards are reserved for when you attend the show, at which time you will have sufficient points to claim rewards from a specially selected catalogue of gifts and experiences which money can’t buy, tailored specifically for marketing professionals,” Maximiles MD Guy Keeling said.
“Through launching this initiative we are practicing what we preach in terms of innovative marketing solutions and creating a ‘brand’ experience for the visitor, encouraging participation in the show’s values,” Marketing Week Live marketing manager Hazel Willis said.
“It also allows us to demonstrate the breadth of exhibitor superiority through showcasing their product and service offerings in this way.”
Marshall Dallas has been appointed as the new chief executive of the Edinburgh International Conference Centre (EICC). He joins the company on 1 October succeeding Hans H Rissmann who has held the role for 21 years.